2017|Case No.E616| Length 23 pgs.
CRC Telecom explores the founding and growth of Alberto López and Fernando Gutierrez’s company CRC Telecom. It follows the entrepreneurs’ journey from launching a search fund to deciding to build a company from scratch in the Panamanian billboard market. It also details their expansion into cell towers. The case dives into a number of issues related to competition from international entrants, managing board members, negotiating investment terms, making hiring decisions, and handling unethical behavior.
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The case introduces students to the pros / cons of a search fund versus traditional entrepreneurship. It also challenges students to develop solutions for specific management situations including how to handle a difficult board member, how to negotiate investment terms, and how to address a key underperforming employee.