Crocs (B): Hitting the Skids

Crocs (B): Hitting the Skids

By
David Hoyt, Hau Lee, Michael Marks
2011|Case No.GS57B

Through 2007, Crocs grew rapidly, and its stock soared. In early 2008, the stock plunged, as analysts cited excess inventory. During 2008, revenues decreased, and the company restructured. The B case summarizes these developments, and asks what the company should do now.

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