Deals @Delloutlet: How Dell Clears Inventory Through Twitter

Deals @Delloutlet: How Dell Clears Inventory Through Twitter

By
Jennifer Aaker, Ravdeep Chawla, Sara Leslie
2010|Case No.M334| Length 2 pgs.

Dell began using Twitter in 2007 to clear excess inventory. This case describes the reach and impact that the company had from utilizing this social media channel.

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