Disney in a Digital World (A)

Disney in a Digital World (A)

By
Robert Burgelman, J Kolotouros, J Maggioncalda
1997|Case No.SM19A

Discusses the strategic challenges facing Disney in 1996, especially those relating to the proliferation of digital content and the influence of information technologies. Provides the opportunity to discuss the importance of distribution channels in a digital age, along with the strategic reasoning behind Disney’s acquisition of ABC in 1995.

Learning Objective
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