2006 | Case No. E195
This case presents a study of Don Milder’s path to entrepreneurship out of business school. He began his post-business school career in a corporate development role at Dynatech Corporation. At 27, he was offered the opportunity to run a small division, TriMed, based in Huntington Beach, CA. When he arrived at TriMed, Milder learned that the company’s revenues were on a path to zero; it had lost its exclusive worldwide distributor; its founder was working 500 miles away from the company’s core operations, and the FDA had issued a recall on its primary product. In order to successfully execute a turnaround of TriMed’s operations, Milder must first develop a plan for turning around the company, maintain productive communications with the corporate office, deal with the founder and his questionable business practices, and conduct layoffs.
Learning Objectiveentrepreneurs,medical supplies,product recalls,Entrepreneurship,layoffs,Regulated industries
This material is designated for use in specific Stanford GSB classes only. For inquiries, contact the Case Writing Officeopen in new window.