Electronic Arts in 2005: The Next Generation of Convergence

Electronic Arts in 2005: The Next Generation of Convergence

By
Robert Burgelman, Ryan Kiskis, Shoshanna Stussy
2005|Case No.SM24D

This case looks at the challenges and opportunities faced by Electronic Arts as it seeks to reinforce its leadership position in gaming making and digital entertainment. While a leader in PC and console games, EA is also interested in creating content that derived from traditional media companies such as film studios as well as distributing its digital content through new channels such as cell phones.

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