Google’s Global Business Organization: Managing Innovation at Scale

Google’s Global Business Organization: Managing Innovation at Scale

By
Amy Wilkinson, Nick Hubbard
2020|Case No.OB102| Length 20 pgs.

The case describes the management style of Philipp Schindler, Google’s Chief Business Officer, and the programs and organizational structures he implemented to promote innovation within Google’s business organization.

Learning Objective

Highlight challenges associated with “innovation at scale” in a fast-moving and growing organization of 20,000+ people, as well as management techniques and organizational behaviors that have helped Google address these challenges.

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