Industrial Products AG Thailand (A)

Dougal Simpson, an experienced Australian manager who had 20 years of experience with Industrial Products AG (IPAG), a large Swiss-based company in the field of industrial chemicals and plastics, accepted the position of managing director, Southeast Asia. Simpson, who had spent many years living abroad, moved himself and his family to Thailand. This short case describes his first meeting with his chauffeur and Simpson’s resulting dissatisfaction.