Industrial Products AG Thailand (A)
2007 | Case No. IB72A
Dougal Simpson, an experienced Australian manager who had 20 years of experience with Industrial Products AG (IPAG), a large Swiss-based company in the field of industrial chemicals and plastics, accepted the position of managing director, Southeast Asia. Simpson, who had spent many years living abroad, moved himself and his family to Thailand. This short case describes his first meeting with his chauffeur and Simpson’s resulting dissatisfaction.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the Case Writing Office.
Available for Purchase