-
The Experience
-
About Stanford GSB
About Our Degree Programs
-
-
The Programs
-
Full-Time Degree Programs
Non-Degree & Certificate Programs
-
-
Faculty & Research
-
Faculty
Faculty Research
Research Hub
Centers & Initiatives
-
-
Insights
-
Topics
-
-
Alumni
-
Welcome, Alumni
-
-
Events
-
Admission Events & Information Sessions
-
Innovation at HP: The Role of the Innovation Program Office (IPO)
Innovation at HP: The Role of the Innovation Program Office (IPO)
This case describes the work of the Innovation Program Office (IPO) within the Personal Systems Group (PSG) at technology company Hewlett-Packard (HP). It shows how this group solicits, qualifies and develops ideas for new products and services.
Learning Objective