Innovation at HP: The Role of the Innovation Program Office (IPO)

Innovation at HP: The Role of the Innovation Program Office (IPO)

By
Robert Burgelman, Philip Meza
2008|Case No.SM172

This case describes the work of the Innovation Program Office (IPO) within the Personal Systems Group (PSG) at technology company Hewlett-Packard (HP). It shows how this group solicits, qualifies and develops ideas for new products and services.

Learning Objective
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquiries, contact the Case Writing Office.