Mary Simmons (B)

By Jocelyn Hornblower, Mark Leslie
2010 | Case No. E382B

These vignettes follow Mary Simmons as she progresses through her career in marketing at Proctor & Gamble and then later when she started her own consumer product company. In both vignettes, Mary is faced with an ethical dilemma regarding the marketing of the products she represents and has to decide the best course of action.

This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the Case Writing Office. Download
Available for Purchase