Mobius Motors: Building an African Car

Mobius Motors: Building an African Car

By
Gina Jorasch, Michael Kennedy, Jesper Sorensen
2012|Case No.IDE01

Mobius Motors manufactures and sells low-cost cars in the Kenyan market. The company strives to make the cars such that they are affordable, yet still perform well on Africa’s generally poor road networks. The company has attracted a lot of attention from development and venture financiers, and has ambitious plans to expand throughout the African continent. However, Mobius’s fleet of vehicle is still currently very small, and the company faces many strategic challenges on both the demand and the supply side of the business.

Learning Objective
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