NetApp 2017

NetApp 2017

By
William P. Barnett, Christy Johnson, Sahver Kaya
2017|Case No.SM289| Length 17 pgs.

Netapp, a fast-growing innovator in the storage and data management market, had become successful both in the U.S. and around the world. By 2017 Netapp faces challenges as the cloud disrupted its core storage unit. The CEO knew the company’s strategy and organization structure that had served the company for years needed a change. He brought in a chief transformation officer to make it happen.

Learning Objective

The goal of this case is to encourage students to think about corporate strategy in the context of rapid change.

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