The New New HP in 2004 (A): Leading Strategic Integration

The New New HP in 2004 (A): Leading Strategic Integration

By
Robert Burgelman, Philip Meza
2004|Case No.SM125A

In early 2004, with the organizational integration of the Compaq acquisition mostly completed, top management was looking toward capitalizing on the potential competitive advantages of the strategic integration of both companies in order to achieve the goal of becoming the leading technology company in the world. Top management had to make sure that HP would achieve superior profitable growth with its portfolio strategy. This would require high performance from its individual businesses in increasingly competitive environments, the development of new strategic leadership skills to capitalize on opportunities for strategic integration across the organization, and continued significant innovation.

Learning Objective
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