Note on Market Research
2004 | Case No. E165
The goal of this note is to provide entrepreneurs with an understanding of how to use market research and market information to test the validity of a business concept and to refine a business plan. It introduces the key questions entrepreneurs should consider, the techniques entrepreneurs could use to gather information to address those questions, and the practical considerations for collecting and interpreting data.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the Case Writing Office.
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