Opendoor: Launching in Los Angeles

Opendoor: Launching in Los Angeles

By
Russell Siegelman, Mitchel Scott, Margot Sutherland
2020|Case No.M379| Length 15 pgs.

The Opendoor case follows head of market operations Megan Meyer as her team develops a strategy to enter Los Angeles, a substantial departure from the existing real estate markets the company had worked in through 2018. Particular issues explored include market segmentation, new market entry strategy, and quantitative analysis of unit economics and addressable markets.

Learning Objective

Students will discuss lessons in prioritizing target markets, driven by both company strategy and quantitative analysis of potential markets and unit economics.

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