By Mark Benning, Dennis Rohan, Alicia Seiger
2002 | Case No. E138

The case is a full-scale business plan for the launch of an Internet service provider for the Pacific Rim. Set in 1993, the case has a short introduction followed by the business plan for PacNet. Dr. Kevin Wong, PacNet’s founder, plans to take advantage of the exponential industry growth by becoming the dominant provider of Internet services to Pacific Rim businesses. PacNet’s growth strategy depends on acquisition and consolidation of ISPs, and the development of proprietary software through partnerships.

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