The Psychology of Happiness

The Psychology of Happiness

By
Jennifer Aaker, Sara Leslie, Carole Robin
2010|Case No.M330| Length 14 pgs.

The case is meant to provide an overview of research on happiness. It offers a definition for happiness and explains many of the determinants of happiness while dispelling some myths we hold about what makes us happy and how we can obtain happiness (ie through amassing wealth, status changes, etc). It also provides suggestions on reducing unhappiness and increasing individual and societal happiness.

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