Quality Kitchens Meat Loaf Mix (A)
1989 | Case No. OIT78A
Amalgamated Food Products (AFP) marketed a meat loaf mix under the brand name “Quality Kitchens.” Sally Franklin, who had recently joined AFP as brand manager, was responsible for Quality Kitchens. Her first task was to prepare a sales forecast and a budget for promotion and advertising for the next year. This case provides students with an opportunity to answer a number of questions by interpreting historical data and results of a regression analysis. Note: The company, characters, and the quotations in this case, unless otherwise stated, are fictional and were created by the author. No reference is intended to any person.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the Case Writing Office. Download
Available for Purchase