Quality Kitchens Meat Loaf Mix (A)

By Charles Bonini
1989 | Case No. OIT78A
Amalgamated Food Products (AFP) marketed a meat loaf mix under the brand name “Quality Kitchens.” Sally Franklin, who had recently joined AFP as brand manager, was responsible for Quality Kitchens. Her first task was to prepare a sales forecast and a budget for promotion and advertising for the next year. This case provides students with an opportunity to answer a number of questions by interpreting historical data and results of a regression analysis. Note: The company, characters, and the quotations in this case, unless otherwise stated, are fictional and were created by the author. No reference is intended to any person.
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