Retail Services & Technologies

By David Dodson, Blake Kavanaugh
2020 | Case No. E737 | Length 8 pgs.

This case describes the tumultuous experience Eduardo Ruiz had as CEO of Retail Services & Technologies. Ruiz had acquired Arizona-based RST at the end of his search process, but soon began to experience difficulties with the seller and former CEO. These difficulties strained Ruiz’s relationships with his board, employees, and key customers. As the situation deteriorated, he faced the prospect of filing for bankruptcy.

Learning Objective

Students learn about the difficult experiences they may have as a CEO and the importance of staying focused on the success and longevity of the company. The case provides opportunities for students to role play a confrontation with a disruptive seller, sharing difficult news with employees, and building customer confidence.

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