Samsung Electronics in 2004: Conquering the Wireless Digital World

Samsung Electronics in 2004: Conquering the Wireless Digital World

By
Robert Burgelman, Jean-Bernard Rolland
2004|Case No.SM129

This case examines the strategic opportunities available to Samsung Electronics in 2004 and beyond as the company attempts to penetrate the digital home. Key issues include the role of horizontal industry models versus vertical industry models in consumer electronics, and how a global conglomerate like Samsung can best participate in the fast changing digital-based consumer electronics industries.

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