SAP Banking in 2006: Fostering Innovation in Banking Through the Business Process

By Robert Burgelman, Jean-Bernard Rolland
2005 | Case No. SM155
This case looks at the challenges and opportunities faced by SAP as it works to expand its position in the vertical market for financial services software. The German software company faced formidable challenges from competitors such as IBM and Oracle and had to contend with internal strategy-making challenges as well sought increase it share of market of this lucrative and fast-growing industry segment.
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