Serrot Corporation

By Dick Allen, Mike Harkey
2006 | Case No. E219
In 1978, Bill Torres launched Serrot, a plastic linings company, with $6,500 of his own money. Over time, he moved the company from its initial focus (manufacturing plastic linings for the mining industry) into new markets, e.g., installation and waste industry. As the company grew, he faced a number of management challenges. The case presents a range of these challenges from its launch to its sale.
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