Shelter Bay Bank Card
1995 | Case No. E19
For the last three years Larry Clark and Phil Oakey had doggedly pursued the idea of an information-based strategy for the credit card business. After much introspection and planning they had formed a new group inside Shelter Bay Bank, fought hard for what they wanted, and in 1989 launched the first mass solicitations using their idea.
This material is designated for use in specific Stanford GSB classes only. For inquiries, contact the Case Writing Officeopen in new window.