Stella & Dot

By Garth Saloner, Jocelyn Hornblower
2009 | Case No. E345 | Length 4 pgs.
This vignette tells the story of Jessica Herrin, founder of Stella & Dot, a direct sales jewelry company. It details Herrin’s desire to start and grow a company that would offer an employment solution for women (typically with children) without meaning a full-time office job. The case covers the idea inspiration and start-up stage, as well as a business update (as of March 2009).

Learning Objective

The objective of the vignette is to provide an example to students of a female entrepreneur who successfully started and grew a business, based on her own personal desire to have a manageable work/life balance.
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