Udemy: The Founding Story
2024
| Case No.
E834
| Length
10 pgs.
This case explores the first few years of Udemy, an education technology platform for massive open online courses (MOOC). The case covers the background of Eren Bali, one of the founders of the company, and describes how the founders created and evolved the Udemy idea and product. It also outlines some of the early challenges faced by marketplace businesses such as identifying early customers and seeking venture capital funding.
Learning Objective
This case is designed to explore some of the challenges, both business and personal, that founders may face in education technology and beyond. Specifically, the case sets the stage for a discussion about identifying and incubating an idea, the impact of timing, raising venture funding, winning early customers in marketplace businesses, and shifts in the founding team.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the
Case Writing Office.
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