Udemy: The Founding Story

By Sergio Monsalve, Alessia Morales
2024 | Case No. E834 | Length 10 pgs.
This case explores the first few years of Udemy, an education technology platform for massive open online courses (MOOC). The case covers the background of Eren Bali, one of the founders of the company, and describes how the founders created and evolved the Udemy idea and product. It also outlines some of the early challenges faced by marketplace businesses such as identifying early customers and seeking venture capital funding.

Learning Objective

This case is designed to explore some of the challenges, both business and personal, that founders may face in education technology and beyond. Specifically, the case sets the stage for a discussion about identifying and incubating an idea, the impact of timing, raising venture funding, winning early customers in marketplace businesses, and shifts in the founding team.
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