2012 | Case No. E436D
“Social media is disrupting politics in fundamental ways. For the first time, voters can join with one another and connect with their officials directly at a scale that is unprecedented. We believe that facilitating meaningful connection will result in a new form of civic participation that will profoundly change our world for the better.” David Binetti, Founder and CEO, Votizen. This case series outlines the business formation of Votizen. Founder and CEO David Binetti’s original vision was to facilitate political action and organization. His efforts to start up led him through several manifestations of the original vision, each with its own challenges and quirks. Binetti used the dual lenses of Dave McClure’s so-called “Pirate Model” and Steve Blank’s “Customer Development Model” with which to navigate the waters. The case contains an unusual amount of detail as to the trials of starting up, as well as the usage and interpretation of the metrics prescribed by McClure and Blank.
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