Walker & Company

By Jeff Chambers, Matt Saucedo
2016 | Case No. E608 | Length 12 pgs.

Walker & Company follows Tristan Walker, the GSB alumnus and Silicon Valley entrepreneur, as he searches for an idea around which to start a business. After a period of sifting through ideas and performing diligence on opportunities ranging from hair weaves for African American women to starting a bank, Walker found his calling—starting a consumer packaged goods (CPG) company for people of color. But this is where his journey only begins. From here, the case follows Walker as he leads the company through a series of growth stages, including setting up his board of directors and making key executive hires.

Learning Objective

Walker & Company focuses on helping students understand the intricacies of sifting through potential company ideas, launching, and then making wise hiring decision to help the company grow.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford University alumni. For inquires, contact the Case Writing Officeopen in new window. Download