Walker & Company

By Jeff Chambers, Matt Saucedo
2016 | Case No. E608 | Length 12 pgs.

Walker & Company follows Tristan Walker, the GSB alumnus and Silicon Valley entrepreneur, as he searches for an idea around which to start a business. After a period of sifting through ideas and performing diligence on opportunities ranging from hair weaves for African American women to starting a bank, Walker found his calling—starting a consumer packaged goods (CPG) company for people of color. But this is where his journey only begins. From here, the case follows Walker as he leads the company through a series of growth stages, including setting up his board of directors and making key executive hires.

Learning Objective

Walker & Company focuses on helping students understand the intricacies of sifting through potential company ideas, launching, and then making wise hiring decision to help the company grow.
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