ZETA Communities - Part B
Part A of the ZETA Communities case provides the background on the history of the construction industry, the housing crisis and declining economic environment at the time the co-founders were launching the company, and the emergence of the green building movement. With Part A as context, Part B describes the three co-founders’ vision for launching a net zero energy, prefabricated housing company, innovating upon a decades-old manufactured housing technology. The co-founders launched ZETA Communities at the nadir of the housing crisis and must navigate through the market and financing challenges to build a viable organization. Today, ZETA Communities manufactures its buildings out of a factory in Sacramento and provides products to the housing, education and light commercial markets.