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Faculty & Research Publications Attitudinal advocacy: Contemporary insights and new questions

Attitudinal advocacy: Contemporary insights and new questions

By Mohamed A. HusseinZakary Tormala

Handbook of Consumer Psychology (2nd Edition)

Cambridge Press

Cambridge

2023 Pages 7–27.

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Zakary Tormala

Zakary Tormala

Professor, Marketing

655 Knight Way
Stanford, CA 94305
USA

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