Journal Consumer Research.
How consumers choose to spend their time and money defines much of consumer behavior research. Guiding consumer choice is often the question, “What would make me happy?” Yet, research has shown that people’s intuitions about what will bring them a feeling of happiness in the moment are often misaligned with what brings lasting happiness, namely well-being. What, then, cultivates a more lasting sense of well-being? A growing body of research suggests that meaningfulness does, and that the time and money spent on meaningful choices is often associated with more lasting positive consequences….
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