Measuring the Impact of Social Programs: A Review of Best Practices

When a company seeks to evaluate its impact on society, there are two lenses that can be used: the company can consider the impact of its corporate social responsibility (CSR) function by appraising its financial and in-kind contributions or it can consider the social impact of its primary business operations in addition to CSR. This paper presents case studies and best practices to illustrate the vision of the integrated approach. Developed in partnership with SAP and AMR Research.