All of the things that allowed companies to build massively- valuable, industrial-scale businesses in the 20th century are now ‘for rent’: You can rent ‘scale’ from companies like Foxconn (as Apple does); communication infrastructure from Trillium; computing capacity from Amazon; and logistics capacity from FedEx or UPS. So, what matters today? Data, says the author, an executive at SAS. He provides three reasons why ‘data is the new oil’: it is scalable, reinforceable and defensible. He then describes three key challenges for today’s leaders and provides five principles for moving forward on your organization’s digital transformation.