Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

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Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Working Paper

A Two Asset Deterministic Cash Balance Problem

Joseph Blackburn, Gary Eppen
1973

This paper considers a two-asset cash management problem in which transfers between the cash account and a portfolio of earning assets are used to control a cash account subject to a sequence of deterministic inflows and outflows. Transaction,…

Journal Article

Estimating Dynamic Effects of Market Communication Expenditures

David Bruce Montgomery (1938–2025), Alvin J. Silk
Management Science: Applications June1972 Vol. 18 Issue 10 Pages B485-B501.

The problem is the measuring of market response to a “communications mix”—the various means which a firm employs to transmit sales messages to potential buyers. Distributed lag models are applied to time series data for an ethical drug to…

Book

$FCRRV, a Basic Program for Generating Correlated Random Normal Variates, Technical Report No. 14

David Bruce Montgomery (1938–2025), Patrick J. Connolly
Graduate School of Business, Stanford University June1972

   

Journal Article

Lower Pay for Women: A Case of Economic Discrimination?

Myra H. Strober
Industrial Relations: A Journal of Economy and Society May1972 Vol. 11 Issue 2 Pages 279-284.
Journal Article

Risk, Market Sensitivity and Diversification

William F. Sharpe
Financial Analysts Journal January1972 Vol. 28 Issue 1 Pages 74-79.

Abstract not available.

Working Paper

Advertising As A Source Of Monopoly Power

William S. Comanor, Thomas A. Wilson
1972

Abstract not available.

Working Paper

An Alternative Simplex Criterion Under Degeneracy

Charles A. Holloway (1936 – 2026)
1972

When degeneracies occur, the simplex multipliers can no longer be interpreted as derivatives of the optimal value of the current basic feasible solution with respect to a non-basic variable. This paper develops an alternative criterion for…

Book

An Analysis of Computing Use at the Stanford Graduate School of Business, Technical Report No. 17

Henry C. Lucas, Jr. , David Bruce Montgomery (1938–2025), Jean Claude Larreche
Stanford Univeristy, Graduate School of Business 1972

    

Working Paper

An Empirical Study of the User-Computer Interface

Henry C. Lucas, Jr.
1972

A general model of conflict is applied to a description of the user-computer interface. The importance of minimizing conflict between users and the computer department is stressed. A questionnaire survey in six companies was used to help define…

Working Paper

An Equilibrium Model of the International Capital Market

Bruno H. Solnik
1972

Abstract not available.

Working Paper

An Extension of the Frank and Wolfe Method of Feasible Directions

Charles A. Holloway (1936 – 2026)
1972

The Frank and Wolfe method of feasible directions is shown to be a case of the more general computational approach of inner linearization followed by restriction. An extension is proposed based on this observation. The extended procedure…

Working Paper

An Integrated Health Services Data System

Nicholas Baloff, John C. Hershey, John R. Moore
1972

Abstract not available.

Working Paper

An International Market Model of Security Price Behavior

Bruno H. Solnik
1972

Abstract not available.

Working Paper

A CRT Report Generating System

Henry C. Lucas, Jr.
1972

Abstract not available.

Working Paper

A Choice-Theoretic Analysis of Criminal Deterrents

Robert C. Lind, Michael K. Block
1972

Abstract not available.

Working Paper

Comparison of Nurse Allocation Policies -- A Monte Carlo Model

John C. Hershey, William J. Abernathy, Nicholas Baloff
1972

Many hospitals have historically used a fixed staffing policy for allocating nursing personnel, in which the daily demand in each ward is met by nurses who are permanently assigned to the specific wards. In recent years, the concept of variable…

Working Paper

Computer-Based Information Systems: An Empirical Study

1972

Abstract not available.

Working Paper

Consequence Evaluation in Decision Analytic Models of Medical Screening, Diagnosis, and Treatment

John C. Hershey
1972

This paper examines the problem of assigning values, or utilities, to separate consequences in decision analytic models of medical screening, diagnosis, and treatment. Several important issues related to this problem are studied, and a number of…