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Behavioral Measurement For Marketing Models: Estimating The Effects Of Advertising Repetition For Media Planning
As management science models are developed in marketing, they make demands for more sophisticated inputs from the behavioral sciences. This is particularly true in the area of advertising media models. A continuing behavioral research program to…
Cost And Performance Of Computer-Assisted Instruction For Education Of Disadvantaged Children
Abstract not available.
Decision Processes for Major Durables: An Empirical View
Abstract not available.
A Descriptive Classification Of General Purpose Programming Languages For The Non-Professional Programmer
Abstract not available.
Distance And Health Services: Issues Of Utilization And Facility Choice For Demographic Strata
Abstract not available.
Earnings Of MBA's In The Classes Of 1961-65
Abstract not available.
Engineering Roles in Development Projects
This paper describes a methodology for analyzing the organization of engineering development projects. Specifically, the methodology focuses on the different roles which engineers play in such projects. A small study based on this methodology…
Equivalent Formulations of the Stochastic Cash Balance Problem
Abstract not available.
Estimating Dynamic Effects of Market Communications Expenditures
This paper is concerned with the problem of measuring market response to a “communications mix” — the various means which a firm employs to transmit sales messages to potential buyers. Distributed lag models are applied to time series data for an…
Experiments on Reactions to Budget Itemization
Abstract not available.
Exploratory Cluster Analysis and Nonmetric Scaling of Multitrait-Multimethod Matrices
A review of existing methods for exploratory analysis of the multitrait-multimethod matrix finds them lacking because of inferential biases, overly stringent data input requirements, and linear assumptions. The advantages of a cluster analysis…
Future Research on Racial Discrimination
Abstract not available.
How Much is Enough?
A work of enduring value and lasting relevance, this book is both a classic account of the application of powerful ideas to the problem of managing the Department of Defense (DoD) and a cautionary history of the controversies inspired by that…
Interperiod Tax Allocation And The Behavior Of Security Prices
The measurement of earnings has been of continuing concern to accountants and to users of accounting data. Because an unlimited number of possible reporting methods exists, and because the collection, storage, reporting and analysis of data are…
Issues in the Design of Information Systems
Abstract not available.
Location for Best Service
Abstract not available.
Measure Validation in Marketing
Many of the controversies in marketing science in the past have revolved around particular consumer behavior variables such as attitudes, risk avoidance, opinion leadership, brand loyalty, commitment, innovativeness, price sensitivity, social…
More on Quadratic Programming
The positive definite, equalities case of quadratic programming with n variables is converted into an n dimensional symmetric positive semidefinite linear complementarity problem, which can be solved by any of several methods, including a…