Publications

If Money Does Not Make You Happy, Consider Time

Jennifer Aaker, Melanie Rudd , Cassie Mogilner

Journal of Consumer Psychology 2011 Vol. 21 Issue 2 Pages 126–130.

In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster

Himanshu Mishra , Arul Mishra , Baba Shiv

Psychological Science 2011 Vol. 22 Issue 6 Pages 733-738.

Pressure and Perverse Flights to Familiarity

Ab Litt, Senia Maymin, Baba Shiv

Psychological Science 2011 Vol. 22 Issue 4 Pages 523-531.

Self-ambivalence and resistance to subtle self-change attempts

Kenneth G. DeMarree, Kimberly Rios Morrison, S. Christian Wheeler, Richard E. Petty

Personality and Social Psychology Bulletin 2011 Vol. 37 Issue 5 Pages 674-686.

The Shifting Meaning of Happiness

Cassie Mogilner, Sepandar D. Kamvar, Jennifer Aaker

Social Psychological and Personality Science 2011 Vol. 2 Issue 4 Pages 395–402.

A self-validation perspective on the mere thought effect

Joshua Clarkson, Zakary Tormala, Christopher Leone

Journal of Experimental Social Psychology 2011 Vol. 47 Pages 449-454.

How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation

Ying Zhang, Szu-chi Huang

Journal of Consumer Research December2010 Vol. 37 Issue 4 Pages 641-654.

Demand Estimation with Social Interactions and the Implications for Targeted Marketing

Wesley R. Hartmann

Marketing Science July2010 Vol. 29 Issue 4 Pages 585–601, Finalist for Little Award.

The effect of regulatory depletion on attitude certainty

Echo Wen Wan, Derek D. Rucker, Zakary Tormala, Joshua J. Clarkson

Journal of Marketing Research June2010 Vol. 47 Issue 3

Believe me, I have no idea what I'm talking about: The effects of source certainty on consumer involvement and persuasion

Uma R. Karmarkar, Zakary Tormala

Journal of Consumer Research April2010 Vol. 36 Issue 6 Pages 1033-1049.

"Think" versus "feel" framing effects in persuasion

Nicole D. Mayer, Zakary Tormala

Personality and Social Psychology Bulletin April2010 Vol. 36 Issue 4 Pages 443-454.

College-Educated Youths' Attitudes toward Global Brands: Implications for Global Marketing Strategies

Shu-Chuan Chu, Szu-chi Huang

Journal of International Consume Marketing March162010 Vol. 22 Issue 2 Pages 129-145.

Nonconformity Defines the Self: The Role of Minority Opinion Status in Self-Concept Clarity

Kimberly Rios Morrison, S. Christian Wheeler

Personality and Social Psychology Bulletin March2010 Vol. 36 Issue 3 Pages 297-308.

Lusting While Loathing: Parallel Counter-Driving of Wanting and Liking

A. Litt, Uzma Khan, Baba Shiv

Psychological Science January2010 Vol. 21 Issue 1 Pages 118-125.

The effect of decision order on purchase quantity decisions

Stephen M. Nowlis, Ravi Dhar, Itamar Simonson

Journal of Marketing Research January2010 Vol. 47 Issue 4 Pages 725-737.

Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders

Harikesh S. Nair, Puneet Manchanda, Tulikaa Bhatia

Journal of Marketing Research 2010 Vol. 47 Issue 5 Pages 883-895.

Counteractive Construal in Consumer Goal Pursuit

Ying Zhang, Szu-chi Huang, Susan M. Broniarczyk

Journal of Consumer Research 2010 Vol. 37 Issue 1 Pages 129-142.

Fragile enhancement of attitudes and intentions following difficult decisions

Ab Litt, Zakary Tormala

Journal of Consumer Research 2010 Vol. 37 Issue 4 Pages 584-598.

Non-Profits Are Seen as Warm and For-Profits as Competent

Jennifer Aaker, Kathleen D. Vohs, Cassie Mogilner

Journal of Consumer Research 2010 Vol. 37 Issue 2 Pages 224-237.

Perceiving stability as a means to attitude certainty: The role of implicit theories of attitudes

John Petrocelli, Joshua Clarkson, Zakary Tormala, Kristin Hendrix

Journal of Experimental Social Psychology 2010 Vol. 46 Pages 874-883.