Publications

Alternative Models for Capturing the Compromise Effect

Ran Kivetz , Oded Netzer , V. “Seenu” Srinivasan

Journal of Marketing Research August2004 Vol. 41 Issue 3 Pages 237-257.

The self-validation of cognitive responses to advertisements.

Pablo Briñol, Richard E. Petty, Zakary Tormala

Journal of Consumer Research March12004 Vol. 30 Issue 4 Pages 559–573.

Source credibility and attitude certainty: A metacognitive analysis of resistance to persuasion

Zakary Tormala, Richard E. Petty

Journal of Consumer Psychology January252004 Vol. 14 Issue 4 Pages 427–442.

Individual differences in resistance to persuasion: The role of beliefs and meta-beliefs

Pablo Briñol, D. D Rucker, Zakary Tormala, Richard E. Petty

Resistance and Persuasion Lawrence Erlbaum Associates Publishers January2004 Pages 83–104.

Bringing the Frame into Focus

Angela Y Lee, Jennifer Aaker

Journal of Personality and Social Psychology 2004 Vol. 86 Issue 2 Pages 205-218.

Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations

Ramarao Desiraju , Harikesh S. Nair, Pradeep Chintagunta

International Journal of Research in Marketing 2004 Vol. 21 Issue 4 Pages 341-357.

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Harikesh S. Nair, Pradeep Chintagunta, Jean-Pierre Dubé

Quantitative Marketing and Economics 2004 Vol. 2 Issue 1 Pages 23-58.

Export Performance as an Antecedent of Export Commitment and Marketing Strategy Adaptation: Evidence from Small and Medium Sized Exporters

Luis Filipe Lages, David Bruce Montgomery (1938–2025)

European Journal of Marketing 2004 Vol. 38 Pages 1186 - 1214.

ROI Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing Mix Interactions

Sridhar Narayanan, Ramarao Desiraju, Pradeep K. Chintagunta

Journal of Marketing 2004 Vol. 68 Issue 4 Pages 90-105.

Resistance to persuasion and attitude certainty: A metacognitive analysis

Zakary Tormala, Richard E. Petty

Resistance and persuasion Erlbaum Mahwah 2004 Pages 427–442.

Resisting persuasion by counterarguing: An attitude strength perspective.

Richard E. Petty, Zakary Tormala, Derek D. Rucker

American Psychological Association 2004 Pages 37–51.

When Good Brands Do Bad

Jennifer Aaker, Susan Fournier, S. Adam Brasel

Journal of Consumer Research 2004 Vol. 31 Issue 1 Pages 1-16.

Managerial Preferences for Strategic Alliance Attributes: Some Global Contrasts

David Bruce Montgomery (1938–2025)

Handbook of Research in International Marketing Edward Elgar Northampton November2003 Pages 99 - 133.

The negative impact of perceiving discrimination on collective well-being: The mediating role of perceived ingroup status.

Geoffrey J. Leonardelli, Zakary Tormala

European Journal of Social Psychology June82003 Vol. 33 Pages 507–514.

Persuasion and attitude change

Richard E. Petty, S. Christian Wheeler, Zakary Tormala

Handbook of Psychology: Vol. 5, Personality and Social Psychology John Wiley & Sons New York April152003 Pages 369–390.

Analyzing the Short Term Link Between Public Policy Support and Export Performance Improvement: the Importance of the Mediating Effects of Price Strategy

Luis Filipe Lages, David Bruce Montgomery (1938–2025)

American Marketing Association Winter Educators’ Conference Proceedings 2003

Challenges to Academic Marketing: Toward the Next Decade

David Bruce Montgomery (1938–2025)

Keynote Address, Proceedings of the Academy of Marketing Conference 2003

Corporate Social Responsibility Reputation Effects on MBA Job Choice

David Bruce Montgomery (1938–2025), Catherine A. Ramus

Global Issues of Business Vol. 2 Athens Institute of Education and Research Athens 2003

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs

Ran Kivetz, Itamar Simonson

Journal of Marketing Research 2003 Vol. 40 Issue 4 Pages 454-467.

Ease of retrieval effects in persuasion: A self-validation analysis.

Zakary Tormala, Richard E. Petty, Pablo Briñol

Personality and Social Psychology Bulletin December2002 Vol. 28 Issue 12