Publications

The Effect of Product Assortment on Consumer Preferences

Itamar Simonson

Journal of Retailing 1999 Vol. 75 Issue 3 Pages 347–370.

Empathy versus Pride: The Influence of Emotional Appeals across Cultures

Jennifer Aaker, Patti Williams

Journal of Consumer Research December1998 Vol. 25 Issue 3 Pages 241-261.

First Mover (Dis)Advantages: Retrospective and Link with the Resource Based View

Marvin B. Lieberman, David Bruce Montgomery (1938–2025)

Strategic Management Journal December1998 Vol. 19 Issue 12 Pages 1111–1125.

Rational Strategic Reasoning: An Unnatural Act?

Joel Urbany, David Bruce Montgomery (1938–2025)

Marketing Letters August1998 Vol. 9 Issue 3 Pages 285-299.

A Relationship Between Market Share Elasticities and Brand Switching Probabilities

Randolph E. Bucklin, Gary J. Russell, V. “Seenu” Srinivasan

Journal of Marketing Research February1998 Vol. 35 Issue 1 Pages 99-113.

Competitive Reputations, Multimarket Competition, and Entry Deterrence

Bruce Clark, David Bruce Montgomery (1938–2025)

Journal of Strategic Marketing 1998 Vol. 6 Issue 2 Pages 81-96.

Deterrence, Reputations, and Competitive Cognitions

Bruce H. Clark, David Bruce Montgomery (1938–2025)

Management Science 1998 Vol. 44 Issue 1 Pages 62-82.

Shopping Behavior and Consumer Preference for Store Price Format

David R. Bell, James M. Lattin

Marketing Science 1998 Vol. 17 Issue 1 Pages 66-88.

A Strict Paired Comparison Linear Programming Approach to Nonmetric Conjoint Analysis

V. “Seenu” Srinivasan

Operations Research: Methods, Models and Applications 1998 Pages 97-112.

Toward Strategic Intelligence Systems

David Bruce Montgomery (1938–2025), Charles Weinberg

Marketing Management 1998

Voice Mail Around the World

Pranati Kapadia, David Bruce Montgomery (1938–2025)

Cases in Marketing Management 7th Edition Irwin 1998

Comparison of Some AI and Statistical Classification Methods for a Marketing Case

David Bruce Montgomery (1938–2025), G. Swinnen , K. Vanhoof

European Journal of Operations Research December1997 Vol. 103 Issue 2 Pages 312–325.

The Effect of Cultural Orientation on Persuasion

Jennifer Aaker, Duraiaraj Maheswaran

Journal of Consumer Research December1997 Vol. 24 Issue 3 Pages 315-328.

Marketing’s Inter-functional Interfaces: The MSI Workshop on Management of Corporate Fault Zones

David Bruce Montgomery (1938–2025), Frederick E. Webster Jr.

Journal of Market Focused Management November111997 Vol. 2 Issue 1 Pages 7-26.

Market Driven Manufacturing

Warren H. Hausman, David Bruce Montgomery (1938–2025)

Journal of Market Focused Management November1997 Vol. 2 Issue 1 Pages 27–47.

Dimensions of Brand Personality

Jennifer Aaker

Journal of Marketing Research August1997 Vol. 34 Pages 347-356.

Surprising Robustness of Self-Explicated Approach to Customer Preference Structure Measurement

V. “Seenu” Srinivasan, Chan Su Park

Journal of Marketing Research May1997 Vol. 34 Issue 2 Pages 286-291.

Conjoint Calibration for Strategic Choice

David Bruce Montgomery (1938–2025)

Use and Usability: Business Focused Market Research Marketing Science Institute March1997

Multigroup Discriminant Analysis Using Linear Programming

Willy Gochet, Antonie Stam, V. “Seenu” Srinivasan, Shaoxiang Chen

Operations Research March1997 Vol. 45 Issue 2 Pages 213-225.

Integrated Product Design for Marketability and Manufacturing

V. “Seenu” Srinivasan, William S. Lovejoy, David Beach

Journal of Marketing Research February1997 Vol. 34 Issue 1, Special Issue on Innovation and New Products Pages 154-163.