Publications

Quota-Based Compensation Plans for Multi-Territory Heterogeneous Salesforce

Jagmohan S. Raju, V. “Seenu” Srinivasan

Management Science October1996 Vol. 42 Issue 10 Pages 1454-1462.

Preferences for Strategic Alliance Attributes: Contrasts Between Korean and U.S. Managers

Seoil Chaiy, David Bruce Montgomery (1938–2025)

Advances in International Marketing, Vol.7 Emerald Group Publishing Limited June1996 Pages 21-32.

Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia)

Bruce H. Clark, David Bruce Montgomery (1938–2025)

Marketing Letters March1996 Vol. 7 Issue 2 Pages 115-129.

The MSI Business/ Academic Partnership, the Research Priority Process, and the Data Imperative

David Bruce Montgomery (1938–2025)

MSI Review 1996

Levis Strauss Japan: K.K.

E. Carducci, A. Horikawa, David Bruce Montgomery (1938–2025)

International Marketing 1995

A Survey-Based method for Measuring and Understanding Brand Equity and its Extendibility

Chan Su Park, V. “Seenu” Srinivasan

Journal of Marketing Research May1994 Vol. 31 Issue 2 Pages 271-288.

Investigating the Relationship Between Time in Market and Pioneering Advantage

Christina L. Brown, James M. Lattin

Management Science 1994 Vol. 40 Issue 10 Pages 1361-1369.

Compensation Plans for Single- and Multi-Product Salesforces: An Application of the Holmstrom-Milgrom Model

Rajiv Lal, V. “Seenu” Srinivasan

Management Science July1993 Vol. 39 Issue 7 Pages 777-793.

The Manufacturing/Marketing Interface: Critical Strategic and Tactical Linkages

Warren H. Hausman, David Bruce Montgomery (1938–2025)

Perspectives in Operations Management Kluwer Academic Publishers 1993 Pages 117-131.

Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments

Rajiv Grover, V. “Seenu” Srinivasan

Journal of Marketing Research February1992 Vol. 29 Issue 1 Pages 76-89.

Choice in Context: Tradeoff Contrast and Extremeness Aversion

Itamar Simonson, Amos Tversky

Journal of Marketing Research 1992 Vol. 29 Issue 3 Pages 281-295.

Individual Differences in Response to Consumer Promotions

Gwendolyn K. Ortmeyer, James M. Lattin, David Bruce Montgomery (1938–2025)

International Journal of Research in Marketing September1991 Vol. 8 Issue 3 Pages 169–186.

Understanding the Japanese as Customers, Competitors, and Collaborators

David Bruce Montgomery (1938–2025)

Science Direct April1991 Vol. 3 Issue 1 Pages 61-91.

Comparing the Predictive Powers of Alternative Multiple Regression Models

Michael Hagerty, V. “Seenu” Srinivasan

Psychometrika March1991 Vol. 56 Issue 1 Pages 77-85.

Determining Inter-Brand Substitutability through Survey Measurement of Consumer Preference Structures

Randolph E. Bucklin, V. “Seenu” Srinivasan

Journal of Marketing Research February1991 Vol. 28 Issue 1 Pages 58-71.

Development and Testing of a Model of Consideration Set Composition

James M. Lattin

Journal of Marketing Research 1991

To Pioneer or Follow?: Strategy of Entry Order

David Bruce Montgomery (1938–2025), Marvin B. Lieberman

Handbook of Business Strategy: Yearbook Warren, Gorham, and Lamont New York 1991

A Two-State Model of Brand Choice and Purchase Incidence

Randolph E. Bucklin, James M. Lattin

Marketing Science 1991 Vol. 10 Issue 1 Pages 24-39.

Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice

Paul E. Green, V. “Seenu” Srinivasan

Journal of Marketing October1990 Vol. 54 Issue 4 Pages 3-19.

The Effects of Brand Loyalty on Competitive Price Promotional Strategies

Jagmohan S. Raju, V. “Seenu” Srinivasan

Management Science March1990 Vol. 36 Issue 3 Pages 276-304.