Publications

Targeting Recommendation Algorithms to Ideal Preferences Would Make Users and Companies Better Off

Poruz Khambatta, Shwetha Mariadassou, Joshua Morris, S. Christian Wheeler

Academy of Management Proceedings August2022 Vol. 2022 Issue 1

Price Promotions and “Freemium” App Monetization

Julian Runge, Jonathan Levav, Harikesh S. Nair

Quantitative Marketing and Economics July2022 Vol. 20 Pages 101–139.

Competition and Goal Pursuit: A Temporally Dynamic Perspective

Szu-chi Huang, Stephanie Lin

The Oxford Handbook of the Psychology of Competition Oxford University Press May2022

Cognitive Modeling With Representations From Large-Scale Digital Data

Sudeep Bhatia, Ada Aka

Current Directions in Psychological Science April2022 Vol. 31 Issue 3

Financial Resources Impact the Relationship between Meaning and Happiness

Rhia Catapano, Jordi Quoidbach, Cassie Mogilner, Jennifer Aaker

Emotion April2022

Laws of Human Memory

Michael J. Kahana, Nicholas B. Diamond, Ada Aka

PsyArXiv April2022

Machine Learning Models for Predicting, Understanding, and Influencing Health Perception

Ada Aka, Sudeep Bhatia

Journal of the Association for Consumer Research April2022 Vol. 7 Issue 2

Virtual Communication Curbs Creative Idea Generation

Melanie S. Brucks, Jonathan Levav

Nature April2022 Vol. 605 Pages 108–112.

Forecasting the Incremental Value to Society Created by a Class of New Prescription Drugs: A Proposed Methodology and Its Application to Treating Chronic Hepatitis C in India

V. “Seenu” Srinivasan, David E. Bloom, Alex Khoury

Applied Health Economics and Health Policy March12022 Vol. 20 Issue 3 Pages 371-381.

Preventive Drugs for Huntington’s Disease: A Choice-Based Conjoint Survey of Patient Preferences

Marcus C. Parrish, Andrea Hanson-Kahn, V. “Seenu” Srinivasan, Kevin V. Grimes

Journal of Clinical and Translational Science March12022 Vol. 6 Issue 1 Pages 1-9.

Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches

Stephen Anderson, Leonardo Iacovone, Shreya Kankanhalli, Sridhar Narayanan

Journal of Marketing Research February182022

Attitude change and persuasion: Classic, metacognitive, and advocacy perspectives

Zakary Tormala, Derek Rucker

APA Handbook of Consumer Psychology American Psychological Association Washington, D.C. 2022 Pages 323–350.

"Reflections on an Accidental Career in Marketing" in Dawn Iacobucci (ed.) "Reflections of Eminent Marketing Scholars"

V. “Seenu” Srinivasan

Foundations and Trends in Marketing 2022 Vol. 16 Issue 1-2 Pages 238-243.

What I Like Is What I Remember: Memory Modulation and Preferential Choice

Ada Aka, Sudeep Bhatia

Journal of Experimental Psychology: General October2021 Vol. 150 Issue 10 Pages 2175–2184.

Psychological Ownership Interventions Increase Interest in Claiming Government Benefits

Wendy J. De La Rosa, Eesha Sharma, Stephanie M. Tully, Eric Giannella, Gwen Rino

Proceedings of the National Academy of Sciences of the United States of America August312021 Vol. 118 Issue 35

Estimating the Net Value of Treating Hepatitis C Virus Using Sofosbuvir-Velpatasvir in India

V. “Seenu” Srinivasan, David E. Bloom, Alex Khoury

Proceedings of the Library of Sciences (PLOS ONE) July222021 Vol. 16 Issue 7 Pages 1-20.

Subjective Age and the Greater Good

Szu-chi Huang, Bella Rozenkrants, Daniella Kupor

Journal of Consumer Psychology July2021 Vol. 31 Issue 3 Pages 429–449.

The attitude-behavior relationship revisited

Christopher J. Bechler, Zakary Tormala, Derek Rucker

Psychological Science July2021 Vol. 32 Pages 1285-1297.

Objects and Self-Identity

S. Christian Wheeler, Christopher J. Bechler

Current Opinion in Psychology June2021 Vol. 39 Pages 6–11.

Psychological Ownership of (Borrowed) Money

Eesha Sharma, Stephanie M. Tully, Cynthia Cryder

Journal of Marketing Research June2021 Vol. 58 Issue 3 Pages 497–514.