Publications

Virtual Communication Curbs Creative Idea Generation

Melanie S. Brucks, Jonathan Levav

Nature April2022 Vol. 605 Pages 108–112.

Forecasting the Incremental Value to Society Created by a Class of New Prescription Drugs: A Proposed Methodology and Its Application to Treating Chronic Hepatitis C in India

V. “Seenu” Srinivasan, David E. Bloom, Alex Khoury

Applied Health Economics and Health Policy March12022 Vol. 20 Issue 3 Pages 371-381.

Preventive Drugs for Huntington’s Disease: A Choice-Based Conjoint Survey of Patient Preferences

Marcus C. Parrish, Andrea Hanson-Kahn, V. “Seenu” Srinivasan, Kevin V. Grimes

Journal of Clinical and Translational Science March12022 Vol. 6 Issue 1 Pages 1-9.

Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches

Stephen Anderson, Leonardo Iacovone, Shreya Kankanhalli, Sridhar Narayanan

Journal of Marketing Research February182022

Attitude change and persuasion: Classic, metacognitive, and advocacy perspectives

Zakary Tormala, Derek Rucker

APA Handbook of Consumer Psychology American Psychological Association Washington, D.C. 2022 Pages 323–350.

"Reflections on an Accidental Career in Marketing" in Dawn Iacobucci (ed.) "Reflections of Eminent Marketing Scholars"

V. “Seenu” Srinivasan

Foundations and Trends in Marketing 2022 Vol. 16 Issue 1-2 Pages 238-243.

What I Like Is What I Remember: Memory Modulation and Preferential Choice

Ada Aka, Sudeep Bhatia

Journal of Experimental Psychology: General October2021 Vol. 150 Issue 10 Pages 2175–2184.

Psychological Ownership Interventions Increase Interest in Claiming Government Benefits

Wendy J. De La Rosa, Eesha Sharma, Stephanie M. Tully, Eric Giannella, Gwen Rino

Proceedings of the National Academy of Sciences of the United States of America August312021 Vol. 118 Issue 35

Estimating the Net Value of Treating Hepatitis C Virus Using Sofosbuvir-Velpatasvir in India

V. “Seenu” Srinivasan, David E. Bloom, Alex Khoury

Proceedings of the Library of Sciences (PLOS ONE) July222021 Vol. 16 Issue 7 Pages 1-20.

Subjective Age and the Greater Good

Jen Park, Szu-chi Huang, Bella Rozenkrants, Daniella Kupor

Journal of Consumer Psychology July2021 Vol. 31 Issue 3 Pages 429–449.

The attitude-behavior relationship revisited

Christopher J. Bechler, Zakary Tormala, Derek Rucker

Psychological Science July2021 Vol. 32 Pages 1285-1297.

Objects and Self-Identity

S. Christian Wheeler, Christopher J. Bechler

Current Opinion in Psychology June2021 Vol. 39 Pages 6–11.

Psychological Ownership of (Borrowed) Money

Eesha Sharma, Stephanie M. Tully, Cynthia Cryder

Journal of Marketing Research June2021 Vol. 58 Issue 3 Pages 497–514.

Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions

Andrea Weihrauch, Szu-chi Huang

Journal of Marketing May2021 Vol. 85 Issue 3 Pages 184–203.

Undermining your case to enhance your impact: A framework for understanding the effects of acts of receptiveness in persuasion

Mohamed Hussein, Zakary Tormala

Personality and Social Psychology Review April2021 Vol. 25 Pages 229-250.

Inefficiencies in Digital Advertising Markets

Brett Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin, Kenneth Wilbur

Journal of Marketing January2021 Vol. 85 Issue 1 Pages 7–25.

Misdirecting persuasive efforts during the COVID-19 pandemic: The targets people choose may not be the most likely to change

Christopher Bechler, Zakary Tormala

Journal of the Association for Consumer Research January2021 Vol. 6 Issue 1 Pages 187–195.

Trade-Offs in Choice

Franklin Shaddy, Ayelet Fishbach, Itamar Simonson

Annual Review of Psychology January2021 Vol. 72 Pages 181–206.

Change appeals: How referencing change boosts curiosity and promotes persuasion

Daniella Kupor, Jayson Jia, Zakary Tormala

Personality and Social Psychology Bulletin 2021 Vol. 45 Pages 691-704.

Do I support that it’s good or oppose that it’s bad? The effect of support-oppose framing on attitude sharing

Rhia Catapano, Zakary Tormala

Journal of Personality and Social Psychology 2021 Vol. 121 Issue 1 Pages 23–42.