Publications

Predicting Recall of Words and Lists

Ada Aka, Tung D. Phan, Michael J. Kahana

Journal of Experimental Psychology: Learning, Memory, and Cognition 2021 Vol. 47 Issue 5 Pages 765–784.

Does Practice Make Perfect? The Contrasting Effects of Repeated Practice on Creativity

Melanie S. Brucks, Szu-chi Huang

Journal of the Association for Consumer Research July2020 Vol. 5 Issue 3 Pages 291–301.

The Real‐Time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions

Itamar Simonson

Journal of Consumer Psychology July2020

The Past, Present, and Future of Measurement and Methods in Marketing Analysis

Yu Ding, Wayne S. DeSarbo, Dominique M. Hanssens, Kamel Jedidi, John G. Lynch Jr., Donald R. Lehmann

Marketing Letters June2020 Vol. 31 Pages 175–186.

Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions

Yu Ding, Yan Zhang

Journal of Marketing Research April2020 Vol. 57 Issue 4

Brain Activity Forecasts Video Engagement in an Internet Attention Market

Lester C. Tong, M. Yavuz Acikalin, Alexander Genevsky, Baba Shiv, Brian Knutson

Proceedings of the National Academy of Sciences March2020 Vol. 117 Issue 12 Pages 6936–6941.

Having Less, Giving More? Two Preregistered Replications of the Relationship between Social Class and Prosocial Behavior

Angelos Stamos, Florian Lange, Szu-chi Huang, Siegfried Dewitte

Journal of Research in Personality February2020 Vol. 84

Information vs. Automation and Implications for Dynamic Pricing

Bryan Bollinger, Wesley R. Hartmann

Management Science January12020 Vol. 66 Issue 1 Pages 290-314.

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

Navdeep S. Sahni, Harikesh S. Nair

Market Science January2020 Vol. 39 Issue 1 Pages 5-32.

Choosing persuasion targets: How expectations of qualitative change increase advocacy intentions

Christopher Bechler, Zakary Tormala, Derek Rucker

Journal of Experimental Social Psychology 2020

From Variability to Vulnerability: People Exposed to Greater Variability Judge Wrongdoers More Harshly

Yu Ding, Krishna Savani

Journal of Personality and Social Psychology 2020 Vol. 118 Issue 6 Pages 1101–1117.

Individual differences in attitude consistency over time: The personal attitude stability scale

Nancy Xu, Pablo Briñol, Jeremy Gretton, Zakary Tormala, Derek Rucker, Richard Petty

Personality and Social Psychology Bulletin 2020 Vol. 46 Pages 1507-1519.

Prevalence, Antecedents, and Consequences of Actual-Desired Attitude Discrepancies

S. Christian Wheeler, Kenneth G. DeMarree

Handbook of Research on Identity Theory in Marketing Edward Elgar Publishing Northampton December2019 Pages 346–359.

Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search

Navdeep S. Sahni, Harikesh S. Nair

The Review of Economic Studies October2019

It’s the Journey, Not the Destination: How Metaphor Drives Growth After Goal Attainment

Szu-chi Huang, Jennifer Aaker

Journal of Personality and Social Psychology October2019 Vol. 117 Issue 4 Pages 697-720.

Planning for Multiple Shopping Goals in the Marketplace

Jacob Suher, Szu-chi Huang, Leonard Lee

Journal of Consumer Psychology October2019 Vol. 29 Issue 4 Pages 642-651.

And the Winner Is…? Forecasting the Outcome of Others’ Competitive Efforts

Daniella Kupor, Melanie S. Brucks, Szu-chi Huang

Journal of Personality and Social Psychology September2019 Vol. 117 Issue 3 Pages 500-521.

When Individual Goal Pursuit Turns Competitive: How We Sabotage and Coast

Szu-chi Huang, Stephanie C. Lin, Ying Zhang

Journal of Personality and Social Psychology September2019 Vol. 117 Issue 3 Pages 605-620.

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam

Journal of Marketing Research June12019 Vol. 56 Issue 3 Pages 401-418.

It’s Not Going to Be That Fun: Negative Experiences Can Add Meaning to Life

Kathleen D. Vohs, Jennifer Aaker, Rhia Catapano

Current Opinion in Psychology April2019 Vol. 26 Pages 11-14.