Publications

Browse or search publications from Stanford GSB faculty.

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Too Constrained to Converse: The Effect of Financial Constraints on Word of Mouth

Stephanie M. Tully, Anna Paley, Eesha Sharma
Journal of Consumer Research February2019 Vol. 45 Issue 5 Pages 889-905.

Perspective taking and self-persuasion: Why “putting yourself in their shoes” reduces openness to attitude change

Rhia Catapano, Zakary Tormala, Derek Rucker
Psychological Science January292019 Vol. 30 Issue 3 Pages 424-435.

Leveraging Means – Goal Associations to Boost Children’s Water Consumption: Persuasion in a Four-School Three-Month Field Experiment

Szu-chi Huang, Daniella Kupor, Michal Maimaran, Andrea Weihrauch, (All authors contributed equally)
Journal of the Association for Consumer Research January2019 Vol. 4 Issue 1 Pages 77-86.

Making Time Matter: A Review of Research on Time and Meaning

Melanie Rudd, Rhia Catapano, Jennifer Aaker
Journal of Consumer Psychology 2019 Vol. 29 Issue 4 Pages 680–702.

Perceiving attitude change: How qualitative shifts augment change perception

Christopher Bechler, Zakary Tormala, Derek Rucker
Journal of Experimental Social Psychology 2019 Vol. 82 Pages 160-175.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Dokyun Lee, Kartik Hosanagar, Harikesh S. Nair
Management Science November2018 Vol. 64 Issue 11 Pages 5105-131.

When moderation fosters persuasion: The persuasive power of deviatory reviews

Daniella Kupor, Zakary Tormala
Journal of Consumer Research October2018 Vol. 45 Pages 490-510.

Social Information Avoidance: When, Why, and How it is Costly in Goal Pursuit

Szu-chi Huang
Journal of Marketing Research June2018 Vol. 55 Issue 3 Pages 382-395.

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Anna Tuchman, Harikesh S. Nair, Pedro M. Gardete
Quantitative Marketing and Economics June2018 Vol. 16 Issue 2 Pages 111-174.

The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options

Ioannis Evangelidis, Jonathan Levav, Itamar Simonson
Journal of Market Research April2018 Vol. 55 Issue 2 Pages 239-253.

Bringing (Contingent) Loss Aversion Down to Earth — A Comment on Gal & Rucker’s Rejection of “Losses Loom Larger Than Gains”

Itamar Simonson, Ran Kivetz
Journal of Consumer Psychology March302018

Predicting Management Potential of MBA Program Applicants

V. “Seenu” Srinivasan, Bradlley A. Hanson
Great Lakes Herald March2018 Vol. 18 Issue 1 Pages 1-36.

Personalization in Email Marketing: The Role of Non-Informative Advertising Content

Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta
Marketing Science February272018 Vol. 37 Issue 2 Pages 177–331.

Closed-Loop Stimulation of Temporal Cortex Rescues Functional Networks and Improves Memory

Youssef Ezzyat, Paul A. Wanda, Deborah F. Levy, Allison Kadel, Ada Aka, Isaac Pedisich, Michael R. Sperling, Ashwini D. Sharan, Bradley C. Lega, Alexis Burks, Robert E. Gross, Cory S. Inman, Barbara C. Jobst, Mark A. Gorenstein, Kathryn A. Davis, Gregory A. Worrell, Michal T. Kucewicz, Joel M. Stein, Richard Gorniak, Sandhitsu R. Das, Daniel S. Rizzuto, Michael J. Kahana
Nature Communications February2018 Vol. 9

Context-Dependent Drivers of Discretionary Debt Decisions: Explaining Willingness to Borrow for Experiential Purchases

Stephanie M. Tully, Eesha Sharma
Journal of Consumer Research February2018 Vol. 44 Issue 5 Pages 960-973.

Super Bowl Ads

Wesley R. Hartmann, Daniel Klapper
Marketing Science February2018 Vol. 37 Issue 1 Pages 78-96.

Attitude certainty: Antecedents, consequences, and new directions

Zakary Tormala, Derek D. Rucker
Consumer Psychology Review January2018 Vol. 1 Issue 1 Pages 72-89.

Judgments of Taste and Judgments of Quality

Anirban Mukhopadhyay, Priya Raghubir, S. Christian Wheeler
Journal of Consumer Psychology January2018 Vol. 28 Issue 1 Pages 1-4.

Rethinking Time: Implications for Well-Being

Cassie Mogilner, Hal E. Hershfield, Jennifer Aaker
Consumer Psychology Review January2018 Vol. 1 Issue 1 Pages 41-53.

Political identity, preference, and persuasion

Claire Kim, DaHee Han, Adam Duhachek, Zakary Tormala
Social Influence 2018 Vol. 13 Pages 177-191.