Publications

Closed-Loop Stimulation of Temporal Cortex Rescues Functional Networks and Improves Memory

Youssef Ezzyat, Paul A. Wanda, Deborah F. Levy, Allison Kadel, Ada Aka, Isaac Pedisich, Michael R. Sperling, Ashwini D. Sharan, Bradley C. Lega, Alexis Burks, Robert E. Gross, Cory S. Inman, Barbara C. Jobst, Mark A. Gorenstein, Kathryn A. Davis, Gregory A. Worrell, Michal T. Kucewicz, Joel M. Stein, Richard Gorniak, Sandhitsu R. Das, Daniel S. Rizzuto, Michael J. Kahana

Nature Communications February2018 Vol. 9

Context-Dependent Drivers of Discretionary Debt Decisions: Explaining Willingness to Borrow for Experiential Purchases

Stephanie M. Tully, Eesha Sharma

Journal of Consumer Research February2018 Vol. 44 Issue 5 Pages 960-973.

Super Bowl Ads

Wesley R. Hartmann, Daniel Klapper

Marketing Science February2018 Vol. 37 Issue 1 Pages 78-96.

Attitude certainty: Antecedents, consequences, and new directions

Zakary Tormala, Derek D. Rucker

Consumer Psychology Review January2018 Vol. 1 Issue 1 Pages 72-89.

Judgments of Taste and Judgments of Quality

Anirban Mukhopadhyay, Priya Raghubir, S. Christian Wheeler

Journal of Consumer Psychology January2018 Vol. 28 Issue 1 Pages 1-4.

Rethinking Time: Implications for Well-Being

Cassie Mogilner, Hal E. Hershfield, Jennifer Aaker

Consumer Psychology Review January2018 Vol. 1 Issue 1 Pages 41-53.

Political identity, preference, and persuasion

Claire Kim, DaHee Han, Adam Duhachek, Zakary Tormala

Social Influence 2018 Vol. 13 Pages 177-191.

Cultivating Optimism: How to Frame Your Future during a Health Challenge

Donnel A. Briley, Melanie Rudd, Jennifer Aaker

Journal of Consumer Research December12017 Vol. 44 Issue 4 Pages 895-915.

Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products

Bella Rozenkrants, S. Christian Wheeler, Baba Shiv

Journal of Consumer Research December12017 Vol. 44 Issue 4 Pages 759-777.

Forgetting to Remember Our Experiences: People Overestimate How Much They Will Retrospect About Personal Events

Stephanie M. Tully, Tom Meyvis

Journal of Personality and Social Psychology December2017 Vol. 113 Issue 6 Pages 878-891.

Overcoming the ‘Window Dressing’ Effect: Mitigating the Negative Effects of Inherent Skepticism Towards Corporate Social Responsibility

Scott Connors, Matthew Thompson

Journal of Business Ethics October2017 Vol. 145 Issue 3 Pages 599-621.

The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference

Aaron M. Garvey, Margaret G. Meloy, Baba Shiv

Journal of Marketing Research October2017 Vol. 54 Issue 5 Pages 785-798.

Predicting Academic Performance of MBA Program Applicants

V. “Seenu” Srinivasan, Dick R Wittink, Bruce M. Zweig

Great Lakes Herald September2017 Vol. 11 Issue 2 Pages 1-41.

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

Navdeep S. Sahni, Dan Zou, Pradeep K. Chintagunta

Management Science August2017 Vol. 63 Issue 8 Pages 2688-2705.

Step by Step: Sub-Goals as a Source of Motivation

Szu-chi Huang, Liyin Jin, Ying Zhang

Organizational Behavior and Human Decision Processes July2017 Vol. 141 Pages 1-15.

Disambiguating Authenticity: Interpretations of Value and Appeal

Kieran O'Connor, Glenn R. Carroll, Balázs Kovács

PLOS ONE June262017 Vol. 12 Issue 6

An Approach to Improve the Predictive Power of Choice-Based Conjoint Analysis

Sudhir Voleti, V. “Seenu” Srinivasan, Pulak Ghosh

International Journal of Research in Marketing June2017 Vol. 34 Issue 2 Pages 325-335.

How Winning Changes Motivation in Multiphase Competitions

Szu-chi Huang, Jordan Etkin , Liyin Jin (First two authors contributed equally)

Journal of Personality and Social Psychology June2017 Vol. 112 Issue 6 Pages 813-837.

The Voice of the Patient Methodology: A Novel Mixed-Methods Approach to Identifying Treatment Goals for Men with Prostate Cancer

Christopher S. Saigal, Sylvia I. Lambrechts, V. “Seenu” Srinivasan, Ely Dahan

The Patient — Patient-Centered Outcomes Research June2017 Vol. 10 Issue 3 Pages 345–352.

On the Pursuit of Desired Attitudes: Wanting a Different Attitude Affects Information Processing and Behavior

Kenneth DeMarree, Cory Clark, S. Christian Wheeler, Pablo Briñol, Richard Petty

Journal of Experimental Social Psychology May2017 Vol. 70 Pages 129-142.