Publications

Conjoint Analysis: The Pioneering Years

V. “Seenu” Srinivasan

Legends in Marketing: Paul E. Green Sage Publications Los Angeles, CA 2017 Pages xxi-xxxiii.

Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy

Omair Akhtar, S. Christian Wheeler

Journal of Personality and Social Psychology October2016 Vol. 111 Issue 4 Pages 475-492.

The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order

Leilei Gao, Itamar Simonson

Journal of Consumer Psychology October2016 Vol. 26 Issue 4 Pages 542-549.

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

Navdeep S. Sahni

Journal of Marketing Research August2016 Vol. 53 Issue 4 Pages 459-478.

What Are Your Signature Stories?

David Aaker, Jennifer Aaker

California Management Review May42016 Vol. 58 Issue 3 Pages 49–65.

Questioning the End Effect: Endings Are Not Inherently Over-Weighted in Retrospective Evaluations of Experiences

Stephanie M. Tully, Tom Meyvis

Journal of Experimental Psychology: General May2016 Vol. 145 Issue 5 Pages 630-642.

Imperfect Progress: An Objective, Quality Assessment of the Role of User Reviews in Consumer Decision Making

Itamar Simonson

Journal of Consumer Research April192016 Vol. 42 Issue 6 Pages 840-845.

Advertising Competition in Presidential Elections

Brett R. Gordon, Wesley R. Hartmann

Quantitative Marketing and Economics April152016 Pages 1-40.

Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation

Øystein Daljord, Harikesh S. Nair, Sanjog Misra

Journal of Marketing Research April2016 Vol. 53 Issue 2 Pages 161-182.

The Good and Bad of Ambivalence: Desiring Ambivalence Under Outcome Uncertainty.

Taly Reich, S. Christian Wheeler

Journal of Personality and Social Psychology April2016 Vol. 110 Issue 4 Pages 493-508.

Surviving and Thriving

Rajesh Chandy, Stephen J. Anderson, Bilal Zia

London Business School Review March2016 Vol. 27 Issue 1 Pages 14-15.

Potential Growth Areas for Implicit Theories Research

S. Christian Wheeler, Omair Akhtar

Journal of Consumer Psychology 2016 Vol. 26 Issue 1 Pages 137-141.

The role of certainty (and uncertainty) in attitudes and persuasion

Zakary Tormala

Current Opinion in Psychology 2016 Vol. 10 Pages 6-11.

Effect of Temporal Spacing between Advertising Exposures: Evidence from an Online Field Experiment

Navdeep S. Sahni

Quantitative Marketing and Economics September2015 Vol. 13 Issue 3 Pages 203-247.

Facebook as a Research Tool for the Social Sciences: Opportunities, Challenges, Ethical Considerations, and Practical Guidelines

Michal Kosinski, Sandra M. Matz, Samuel D. Gosling, Vesselin Popov, David Stillwell

American Psychologist September2015 Vol. 7- Issue 6 Pages 543-556.

How certainty transforms persuasion

Zakary Tormala, Derek Rucker

Harvard Business Review September2015 Vol. 93 Pages 96-103.

When Norms Loom Larger than the Self: Susceptibility of Preference–Choice Consistency to Normative Influence across Cultures

Krishna Savani, Monica Wadhwa, Yukiko Uchida, Yu Ding, N.V.R. Naidu

Organizational Behavior and Human Decision Processes July2015 Vol. 129 Pages 70–79.

Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued

Jennifer Aaker, Jordan Etkin, Ioannis Evangelidis

Journal of Marketing Research June2015 Vol. 52 Issue 3 Pages 394-406.

Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences

Stephanie M. Tully, Hal E. Hershfield, Tom Meyvis

Journal of Consumer Research June2015 Vol. 42 Issue 1 Pages 59-75.

Anticipating Divine Protection? Reminders of God Can Increase Nonmoral Risk Taking

Daniella M. Kupor, Kristin Laurin, Jonathan Levav

Psychological Science April2015 Vol. 26 Issue 4 Pages 374-384.