Publications

Effect of Temporal Spacing between Advertising Exposures: Evidence from an Online Field Experiment

Navdeep S. Sahni

Quantitative Marketing and Economics September2015 Vol. 13 Issue 3 Pages 203-247.

Facebook as a Research Tool for the Social Sciences: Opportunities, Challenges, Ethical Considerations, and Practical Guidelines

Michal Kosinski, Sandra M. Matz, Samuel D. Gosling, Vesselin Popov, David Stillwell

American Psychologist September2015 Vol. 7- Issue 6 Pages 543-556.

How certainty transforms persuasion

Zakary Tormala, Derek Rucker

Harvard Business Review September2015 Vol. 93 Pages 96-103.

When Norms Loom Larger than the Self: Susceptibility of Preference–Choice Consistency to Normative Influence across Cultures

Krishna Savani, Monica Wadhwa, Yukiko Uchida, Yu Ding, N.V.R. Naidu

Organizational Behavior and Human Decision Processes July2015 Vol. 129 Pages 70–79.

Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued

Jennifer Aaker, Jordan Etkin, Ioannis Evangelidis

Journal of Marketing Research June2015 Vol. 52 Issue 3 Pages 394-406.

Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences

Stephanie M. Tully, Hal E. Hershfield, Tom Meyvis

Journal of Consumer Research June2015 Vol. 42 Issue 1 Pages 59-75.

Anticipating Divine Protection? Reminders of God Can Increase Nonmoral Risk Taking

Daniella M. Kupor, Kristin Laurin, Jonathan Levav

Psychological Science April2015 Vol. 26 Issue 4 Pages 374-384.

From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit

Szu-chi Huang, Susan M. Broniarczyk, Ying Zhang, Mariam Beruchashvili

Journal of Consumer Research February2015 Vol. 41 Issue 5 Pages 1252-1266.

Manning Up: Threatened Men Compensate by Disavowing Feminine Preferences and Embracing Masculine Attributes

Sapna Cheryan, Jessica Schwartz Cameron, Zach Katagiri, Benoît Monin

Social Psychology January2015

The Impact of Competition on Management Quality: Evidence from Public Hospitals

Stephan Seiler, Nicholas A. Bloom, Carol Propper, John Van Reenen

The Review of Economic Studies January2015 Vol. 82 Issue 2 Pages 457-489.

Attitude certainty and attitudinal advocacy: The unique roles of clarity and correctness

Lauren Cheatham, Zakary Tormala

Personality and Social Psychology Bulletin 2015 Vol. forthcoming

Attitude change and persuasion: Past, present, and future directions

Zakary Tormala, Pablo Brinol

Cambridge Handbook of Consumer Psychology Cambridge Press Cambridge 2015 Pages 29–64.

Mission (Largely) Accomplished: What’s Next for Consumer BDT-JDM Researchers?

Itamar Simonson

Journal of Marketing Behavior 2015 Vol. 1 Pages 9-35.

Persuasion, interrupted: The effect of momentary interruptions on message processing and persuasion

Daniella Kupor, Zakary Tormala

Journal of Consumer Research 2015 Vol. 42 Pages 300-315.

Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach

Sridhar Narayanan, Kirthi Kalyanam

Marketing Science 2015 Vol. 34 Issue 3 Pages 388-407.

Quality vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema

Anita Rao, Wesley R. Hartmann

Quantitative Marketing and Economics 2015 Vol. 13 Issue 2 Pages 117–134.

The BDT Effect and Future: A Reply to John Lynch and Norbert Schwarz

Itamar Simonson

Journal of Marketing Behavior 2015 Vol. 1 Issue 1 Pages 59-73.

The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect

Leilei Gao, Yanliu Huang, Itamar Simonson

Journal of Marketing November2014 Vol. Vol. 78 Issue 6 Pages 143-156.

Money in the Bank: Feeling Powerful Increases Saving

Emily N. Garbinsky, Anne-Kathryn Klesse, Jennifer Aaker

Journal of Consumer Research October12014 Vol. 41 Issue 3 Pages 610-623.

Internet vs. TV Advertising: A Brand Building Comparison

Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

Journal of Marketing Research October2014 Vol. 51 Issue 5 Pages 578–590.