Publications

From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit

Szu-chi Huang, Susan M. Broniarczyk, Ying Zhang, Mariam Beruchashvili

Journal of Consumer Research February2015 Vol. 41 Issue 5 Pages 1252-1266.

Manning Up: Threatened Men Compensate by Disavowing Feminine Preferences and Embracing Masculine Attributes

Sapna Cheryan, Jessica Schwartz Cameron, Zach Katagiri, Benoît Monin

Social Psychology January2015

The Impact of Competition on Management Quality: Evidence from Public Hospitals

Stephan Seiler, Nicholas A. Bloom, Carol Propper, John Van Reenen

The Review of Economic Studies January2015 Vol. 82 Issue 2 Pages 457-489.

Attitude certainty and attitudinal advocacy: The unique roles of clarity and correctness

Lauren Cheatham, Zakary Tormala

Personality and Social Psychology Bulletin 2015 Vol. forthcoming

Attitude change and persuasion: Past, present, and future directions

Zakary Tormala, Pablo Brinol

Cambridge Handbook of Consumer Psychology Cambridge Press Cambridge 2015 Pages 29–64.

Mission (Largely) Accomplished: What’s Next for Consumer BDT-JDM Researchers?

Itamar Simonson

Journal of Marketing Behavior 2015 Vol. 1 Pages 9-35.

Persuasion, interrupted: The effect of momentary interruptions on message processing and persuasion

Daniella Kupor, Zakary Tormala

Journal of Consumer Research 2015 Vol. 42 Pages 300-315.

Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach

Sridhar Narayanan, Kirthi Kalyanam

Marketing Science 2015 Vol. 34 Issue 3 Pages 388-407.

Quality vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema

Anita Rao, Wesley R. Hartmann

Quantitative Marketing and Economics 2015 Vol. 13 Issue 2 Pages 117–134.

The BDT Effect and Future: A Reply to John Lynch and Norbert Schwarz

Itamar Simonson

Journal of Marketing Behavior 2015 Vol. 1 Issue 1 Pages 59-73.

The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect

Leilei Gao, Yanliu Huang, Itamar Simonson

Journal of Marketing November2014 Vol. Vol. 78 Issue 6 Pages 143-156.

Money in the Bank: Feeling Powerful Increases Saving

Emily N. Garbinsky, Anne-Kathryn Klesse, Jennifer Aaker

Journal of Consumer Research October12014 Vol. 41 Issue 3 Pages 610-623.

Internet vs. TV Advertising: A Brand Building Comparison

Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

Journal of Marketing Research October2014 Vol. 51 Issue 5 Pages 578–590.

Getting the Most out of Giving: Concretely Framing a Presocial Goal Maximizes Happiness

Melanie Rudd, Jennifer Aaker, Michael I. Norton

Journal of Experimental Social Psychology September2014 Vol. 54 Pages 11-24.

The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice

Jayson Shi Jia, Baba Shiv, Sanjay Rao

Journal of Consumer Research August2014 Vol. 41 Issue 2 Pages 342-360.

How Do Firms Make Money Selling Digital Goods Online?

Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti, Anindya Ghose, Daniel G. Goldstein, Randall Lewis, Anita Rao, Navdeep S. Sahni, Song Yao

Marketing Letters June242014 Vol. 25 Issue 3 Pages 331-341.

The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-analysis

Stephanie M. Tully, Russell S. Winer

Journal of Retailing June2014 Vol. 90 Issue 2 Pages 255-274.

Thought calibration: How thinking just the right amount increases one’s influence and appeal

Daniella M. Kupor, Zakary Tormala, Michael I. Norton, Derek D. Rucker

Social Psychological and Personality Science April2014 Vol. 5 Issue 3 Pages 263-270.

JMR: The Bass Years

David Bruce Montgomery (1938–2025)

Journal of Marketing Research: 50th Anniversary Issue February2014 Vol. 51 Issue 1 Pages 96-100.

Consumer conviction and commitment: An appraisal-based framework for attitude certainty

Derek D. Rucker, Zakary Tormala, Richard E. Petty , Pablo Briñol

Journal of Consumer Psychology January2014 Vol. 24 Issue 1 Pages 119-136.