Publications

Elaboration and attitude strength: The new meta-cognitive perspective

Jamie Barden, Zakary Tormala

Social and Personality Psychology Compass 2014 Vol. 8 Pages 17-29.

Meaningful Choice

Jennifer Aaker

Journal Consumer Research 2014

The allure of unknown outcomes: Exploring the role of uncertainty in the preference for potential

Daniella Kupor, Zakary Tormala, Michael Norton

Journal of Experimental Social Psychology 2014 Vol. 5 Pages 263-270.

Wanting other attitudes: Actual–desired attitude discrepancies predict feelings of ambivalence and ambivalence consequences

S. Christian Wheeler

Journal of Experimental Social Psychology 2014 Vol. 53 Pages 5-18.

Beating the Market: The Allure of Unintended Value

Aner Sela, Itamar Simonson, Ran Kivetz

Journal of Marketing Research December2013 Vol. 50 Issue 6 Pages 691-705.

Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice

Ioannis Evangelidis, Jonathan Levav

Journal of Marketing Research December2013 Vol. 50 Issue 6 Pages 753-766.

The Unexpected Positive Impact of Fixed Structures on Goal Completion

Liyin Jin, Szu-chi Huang, Ying Zhang (All authors contributed equally)

Journal of Consumer Research December2013 Vol. 40 Issue 4 Pages 711-725.

Social Ties and User-Generated Content: Evidence from an Online Social Network

Scott K. Shriver, Harikesh S. Nair, Reto Hofstetter

Management Science June2013 Vol. 59 Issue 6 Pages 1425-1443.

Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment

Cassie Mogilner, Baba Shiv, Sheena S. Iyengar

Journal of Consumer Research April2013 Vol. 39 Issue 6 Pages 1300-1312.

All Roads Lead to Rome: The Impact of Multiple Attainment Means on Motivation

Szu-chi Huang, Ying Zhang

Journal of Personality and Social Psychology February2013 Vol. 104 Issue 2 Pages 236-248.

Estimation of Causal Installed Base Effects: A Bias Correction Approach

Sridhar Narayanan, Harikesh S. Nair

Journal of Marketing Research February2013 Vol. 50 Issue 1 Pages 70-94.

Comparison selection: An approach to the study of consumer judgment and choice

Itamar Simonson, James R. Bettman , Thomas Kramer , John W. Payne

Journal of Consumer Psychology January2013 Vol. 23 Issue 1 Pages 137–149.

Bayesian Estimation of Discrete Games of Complete Information

Sridhar Narayanan

Quantitative Marketing and Economics 2013 Vol. 11 Issue 1 Pages 39-81.

Conundra and Progress: Research on Entry Order and Performance

Marvin B. Lieberman, David Bruce Montgomery (1938–2025)

Long Range Planning 2013 Vol. 46 Issue 4 Pages 312-324.

Ease and persuasion: Multiple processes, meanings, and effects

P. Briñol, Zakary Tormala, R. E. Petty

The Experience of Thinking: How the Fluency of Mental Processes Influences Cognition and Behavior Psychology Press New York 2013 Pages 101–118.

Motivated reflection on attitude-inconsistent information: An exploration of the role of fear of invalidity in self-persuasion

Joshua Clarkson, Matthew Valente, Christopher Leone, Zakary Tormala

Personality and Social Psychology Bulletin 2013 Vol. 29 Pages 1559-1570.

Persuasion and attitude change

Richard Petty, S. Christian Wheeler, Zakary Tormala

John Wiley & Sons Comprehensive Handbook of Psychology: Vol. 5, Personality and Social Psychology New York 2013 Pages 369–390.

Some Key Differences between a Happy Life and a Meaningful Life

Roy F. Baumeister, Kathleen D. Vohs, Jennifer Aaker, Emily N. Garbinsky

Journal of Positive Psychology 2013 Vol. 8 Issue 6 Pages 505-516.

The malleable influence of social consensus on attitude certainty

Joshua Clarkson, Zakary Tormala, Derek Rucker, Riley Dugan

Journal of Experimental Social Psychology 2013 Vol. 49 Pages 1019-1022.

When contradictions foster persuasion: An attributional perspective

Taly Reich, Zakary Tormala

Journal of Experimental Social Psychology 2013 Vol. 9 Issue 3 Pages 426–439.