Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

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Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Book Chapter

First Mover/Pioneer Strategies

Marvin B. Lieberman, David Bruce Montgomery (1938–2025)
Handbook of Marketing Strategy Edward Elgar 2012 Pages 339-361.
Book Chapter

Implemented Strategies in Business-to-Business Contexts

Arch G. Woodside, Hugh M. Pattinson, David Bruce Montgomery (1938–2025)
Advances in Business Marketing & Purchasing, Vol. 18 Emerald Group Publishing 2012 Pages 323-355.

This chapter documents the contributions in the business-to-business (B2B) marketing–buying literature that focus on implemented strategies in specific contexts. Research on implemented strategies often includes thick descriptions of how…

Book Chapter

Institutions and the Information Environment of Chinese Listed Firms

Joseph D. Piotroski, T.J. Wong
Capitalizing China. Joseph Fan and Randall Morck, eds. NBER and University of Chicago Press Chicago 2012 Pages Chapter 4.
Book Chapter

Metacognitive theory in consumer research

Derek D. Rucker, Zakary Tormala
Social Metacognition Psychology Press 2012 Pages 303–321.

Imagine the following scenario: Two consumers, Suzy and Carrie, are both looking to buy a new car. They have identical demographic and socioeconomic profiles, go to the same dealer, interact with the same salesperson, and ultimately arrive at the…

Book Chapter

Multi-Method Approaches to Studying Judgment in Real-World Trust Dilemmas

Roderick M. Kramer
Handbook of research methods in trust Edward Elgar London 2012 Pages 19-28.
Book Chapter

Risk Topography

Markus K. Brunnermeier, Gary Gorton, Arvind Krishnamurthy
NBER Macroeconomics Annual 20011 NBER 2012 Pages 149-176.

The aim of this paper is to conceptualize and design a risk topography that outlines a data acquisition and dissemination process that informs policymakers, researchers and market participants about systemic risk. Our approach emphasizes that…

Book Chapter

It’s Not About the Beer, Really

Glenn R. Carroll
The Competitive Dynamics of Entrepreneurial Market Entry Edward Elgar Cheltenham August312011 Pages 124–127.

Many organizational theorists started studying complete organizational populations in the 1980s and 1990s. In attempting to document and record the initial founding periods of populations, analysts conducting these studies often found themselves…

Book Chapter

From Moral Outrage to Social Protest: The Role of Psychological Standing

Daniel Effron, Dale T. Miller, Sonya Zak
The 11th Ontario Symposium: Social Psychology of Justice and Legitimacy Psychological Press Philadelphia January2011 Pages 103–123.

The thesis of this chapter is that the decision to protest requires not only that people experience outrage but that they feel entitled to act upon their outrage. We call this feeling of entitlement psychological standing. One important…

Book Chapter

Chapter 20: Personnel Economics: Hiring and Incentives

Paul Oyer, Scott Schaefer
Handbook of Labor Economics, Volume 4B North Holland Great Britain 2011 Pages 1769–1823.

Personnel Economics is the study of the employment relationship. It is unlike most other fields of labor economics for two reasons. First, Personnel Economics has grown up largely within leading business schools, not economics departments. This…

Book Chapter

Effects of Mere Exposure on Brand Liking

S. Christian Wheeler
Consumer Insights: Findings from Behavioral Research Marketing Science Institute Cambridge 2011 Pages 67-68.
Book Chapter

First Mover/Pioneer Strategies

David Bruce Montgomery (1938–2025), Marvin B. Lieberman
Handbook of Marketing Strategy Elgar 2011

his authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation,…

Book Chapter

Modeling Idea Markets: Between Beauty Contests and Prediction Markets

Iván Marinovic, Marco Ottaviani, Peter Norman Sorensen
Prediction Markets: Theory and Applications Routledge 2011 Pages 417.

This book chapter is motivated by a recent surge of interest in evaluating ideas (such as new products or corporate projects) by means of trading mechanisms known as idea markets. In idea markets, ideas are associated to assets that are then…

Book Chapter

A Simple New Model of Some Garbage Can Processes

Ken Shotts, Jonathan Bendor (1950–2025)
Bounded Rationality and Politics University of California Press June2010

Bendor, Moe and Shotts (2001) argued that it is possible to revitalize the GCT. Here we present one such attempt to capture some major aspects of garbage can processes that were stipulated by the original verbal theory. Our model…

Book Chapter

FAST FASHION: Quantifying the Benefits

Warren H. Hausman, John Thorbeck
Innovative Quick Response Programs in Logistics & Supply Chain Management Springer-Verlag Berlin April2010 Pages 315-330.
Book Chapter

Organizational Evolution with Fuzzy Technological Formats:Tape Drive Producers in the World Market, 1951-1998

Glenn R. Carroll, Mi Feng, Gaël Le Mens, David G. McKendrick
Categories in Markets: Origins and Evolution (Research in the Sociology of Organizations, Vol. 31) Emerald Group Publishing Limited Bingley 2010 Pages 203-233.

We study how tape drive producers respond to the almost continuous emergence of new drive formats across the technology’s history. The analysis characterizes the technological formats of tape drives according to their degree of contrast (…

Book Chapter

Persistent Forecasting of Disruptive Technologies, Report I and II

Norman Winarsky
Committee on Forecasting Future Disruptive Technologies, Division on Engineering and Physical Sciences, National Research Council of the National Academies The National Academies Press Washington, D.C. 2010
Book Chapter

Symphony Musicians and Symphony Orchestras

Robert J. Flanagan
C. Brown, B. Eichengreen, and M. Reich (eds) Labor in the Era of Globalization Cambridge University Press Cambridge 2010
Book Chapter

Ethical Standards in Gains Versus Loss Frames

Dale T. Miller, Jessica Cameron
Psychological Perspectives on Ethical Behavior and Decision Making Information Age Publishing New York July2009 Pages 91–106.

The book is divided into three relatively coherent sections that focus on understanding the emergence of (un)ethical decisions and behaviors in our work and social lives by adopting a psychological framework. The first section focuses on…

Book Chapter

How to Negotiate and Update Climate Agreements

Bård Harstad
Post-Kyoto International Climate Policy Cambridge University Press 2009 Pages 273–299.

Any climate change agreement ought to be negotiated and updated later on, as we learn more about the costs and benefits of abatements. Anticipating such negotiations, countries may distort domestic decisions (regarding R&D and adaptation, for…

Book Chapter

Multiple roles for minority sources in persuasion and resistance

Zakary Tormala, Richard E. Petty, Victorial L. DeSensi
Minority Influence and Innovation Psychology Press 2009

Research on minority influence over the years has revealed that although sources in the numerical majority tend to be very persuasive on an immediate, public, and direct level, sources in the numerical minority tend to be resisted on this level (…