Publications

Variability Reduction Through Operations Reversal In Supply Chain Re-engineering

Hau L. Lee, Christopher S. Tang

Management Science 1998 Vol. 44 Issue 2 Pages 162-172.

Voice Mail Around the World

Pranati Kapadia, David Bruce Montgomery (1938–2025)

Cases in Marketing Management 7th Edition Irwin 1998

Women and Power: Conformity, Resistance, and Disorganized Co-Action

Joanne Martin, D. Meyerson

Power and Influence in Organizations SAGE Publications 1998 Pages 311–348.

Comparison of Some AI and Statistical Classification Methods for a Marketing Case

David Bruce Montgomery (1938–2025), G. Swinnen , K. Vanhoof

European Journal of Operations Research December1997 Vol. 103 Issue 2 Pages 312–325.

Information and Organization for Horizontal Multimarket Coordination

Krishnan S. Anand, Haim Mendelson

Management Science December1997 Vol. 43 Issue 12 Pages 1609-1627.

Legitimation, Geographical Scale, and Organizational Density: Regional Patterns of Foundings of American Automobile Producers, 1885–1981

Glenn R. Carroll, Lyda Bigelow

Social Science Research December1997 Vol. 26 Issue 4 Pages 377-398.

The Effect of Cultural Orientation on Persuasion

Jennifer Aaker, Duraiaraj Maheswaran

Journal of Consumer Research December1997 Vol. 24 Issue 3 Pages 315-328.

Marketing’s Inter-functional Interfaces: The MSI Workshop on Management of Corporate Fault Zones

David Bruce Montgomery (1938–2025), Frederick E. Webster Jr.

Journal of Market Focused Management November111997 Vol. 2 Issue 1 Pages 7-26.

Market Driven Manufacturing

Warren H. Hausman, David Bruce Montgomery (1938–2025)

Journal of Market Focused Management November1997 Vol. 2 Issue 1 Pages 27–47.

The Failure to Recognize the Effect of Implicit Social Influence on One's Own Self-presentation

Jacquie D. Vorauer, Dale T. Miller

Journal of Personality and Social Psychology September1997 Vol. 73 Issue 2 Pages 281–295.

Dimensions of Brand Personality

Jennifer Aaker

Journal of Marketing Research August1997 Vol. 34 Pages 347-356.

Hedging in Incomplete Markets with HARA Utility

Darrell Duffie, Wendell Fleming, H. Mete Soner, Thaleia Zariphopoulou

Journal of Economic Dynamics and Control May1997 Vol. 21 Issue 4-5 Pages 753-782.

Positive illusions for oneself and one's group: Antecedents and consequences

Jeffrey T. Polzer, Roderick M. Kramer, Margaret Ann Neale

Small Group Research May1997 Vol. 28 Issue 2 Pages 243-266.

Surprising Robustness of Self-Explicated Approach to Customer Preference Structure Measurement

V. “Seenu” Srinivasan, Chan Su Park

Journal of Marketing Research May1997 Vol. 34 Issue 2 Pages 286-291.

An Econometric Model of the Term Structure of Interest Rate Swap Yields

Darrell Duffie, Kenneth J. Singleton

Journal of Finance April1997 Vol. 52 Issue 4 Pages 1287-1321.

Conjoint Calibration for Strategic Choice

David Bruce Montgomery (1938–2025)

Use and Usability: Business Focused Market Research Marketing Science Institute March1997

Factors Influencing Firms’ Disclosures about Environmental Liabilities

Mary E. Barth, Maureen McNichols, G. Peter Wilson

Review of Accounting Studies March1997 Vol. 2 Issue 1 Pages 35-64.

Multigroup Discriminant Analysis Using Linear Programming

Willy Gochet, Antonie Stam, V. “Seenu” Srinivasan, Shaoxiang Chen

Operations Research March1997 Vol. 45 Issue 2 Pages 213-225.

An Optimal Auction for Complements

Jonathan Levin

Games and Economic Behavior February1997 Vol. 18 Issue 2 Pages 176–192.

Integrated Product Design for Marketability and Manufacturing

V. “Seenu” Srinivasan, William S. Lovejoy, David Beach

Journal of Marketing Research February1997 Vol. 34 Issue 1, Special Issue on Innovation and New Products Pages 154-163.