Publications

Implementation and evaluation of a telephone cancer information service

Roderick M. Kramer, David Docter, Robert J. McKenna, Lowell Irwin, John Hisserich, G. Denman Hammond

International Quarterly of Community Health Education 1980 Vol. 1 Issue 2 Pages 153-168.

Measuring the Time-Varying Response to Marketing Communication Instruments

David Bruce Montgomery (1938–2025), Dick R. Wittink

Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis Marketing Science Institute 1980

Multi-Product Quantity-Dependent Prices and Profitability Constraints

A. Michael Spence

Review of Economic Studies 1980 Vol. 47 Issue 5 Pages 821-841.

Predictive Validity of Alternative Aggregation Schemes in Conjoint Analysis

David Bruce Montgomery (1938–2025), Dick R. Wittink

Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis Marketing Science Institute 1980

Social Psychological Processes Underlying Attitudes toward Legal Punishment

Neil Vidmar, Dale T. Miller

Law & Society Review 1980 Vol. 14 Issue 3 Pages 565–602.

Adaptive Numerical Differentiation

Norman Winarsky, R.S. Stepleman

Mathematics of Computation, American Mathematical Society October1979 Pages 1257-1264.

Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes

Dick R. Wittink, David Bruce Montgomery (1938–2025)

Proceedings of the 1979 A.M.A. Educators' Conference August1979

Multi-Attribute Approaches for Product Concept Evaluation and Generation; A Critical Review

Allan D. Shocker, V. “Seenu” Srinivasan

Journal of Marketing Research May1979 Vol. 16 Issue 2 Pages 159-180.

A Representation Theorem for “Preference for Flexibility”

David M. Kreps

Econometrica May1979 Vol. 47 Issue 3 Pages 565-577.

Investment, Strategy, and Growth in a New Market

A. Michael Spence

Bell Journal of Economics March1979 Vol. 10 Issue 1 Pages 1-19.

Dynamic Choice Theory and Dynamic Programming

David M. Kreps, Evan L. Porteus

Econometrica January1979 Vol. 47 Issue 1 Pages 91–100.

Network Models for Estimating Brand-Specific Effects in Multi-Attribute Marketing Models

V. “Seenu” Srinivasan

Management Science January1979 Vol. 25 Issue 1 Pages 11-21.

Anticipated Information Releases Reflected in Call Option Prices

James M. Patell, Mark A. Wolfson

Journal of Accounting and Economics 1979 Vol. 1 Issue 2 Pages 117–140.

Children’s Reactions to the Perpetrators and Victims of Injustices

Dale T. Miller, C. Douglas McCann

Child Development 1979 Vol. 50 Issue 3 Pages 861–868.

Consumer- centered vs. Job-centered Health Insurance

Alain C. Enthoven

Harvard Business Review 1979 Vol. 57 Issue 1 Pages 38-49.

Martingales and Arbitrage in Multi-period Securities Markets

J. Michael Harrison, David M. Kreps

Journal of Economic Theory 1979 Vol. 20 Issue 3 Pages 381–408.

Strategic Business Intelligence Systems

David Bruce Montgomery (1938–2025), C.B. Weinberg

Analytic Approaches to Product and Marketing Planning Marketing Science Institute Cambridge 1979

Temporal von Neumann-Morgenstern and Induced Preferences

David M. Kreps, Evan L. Porteus

Journal of Economic Theory 1979 Vol. 20 Pages 81-109.

The API and the Design of Experiments

James M. Patell

Journal of Accounting Research 1979 Vol. 17 Issue 2 Pages 528-549.

The Nature of Income Measurement

William H. Beaver (1940–2024), Joel S. Demski

Accounting Review 1979 Vol. 54 Issue 1 Pages 38-46.