Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

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Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Journal Article

Sufficient Conditions for Stable Equilibria

Srihari Govindan, Robert Wilson
Theoretical Economics 2006 Vol. 1 Issue 2 Pages 167-206.

A refinement of the set of Nash equilibria that satisfies two assumptions is shown to select a subset that is stable in the sense defined by Kohlberg and Mertens. One assumption requires that a selected set is invariant to adjoining redundant…

Working Paper

Supreme Court Appointments as a Move-the-Median Game

Keith Krehbiel
2006

A three-stage model isolates conditions under which an executive appointment to a collective choice body, such as a court or a regulatory agency, has an immediate bearing on policy. The model strikes a balance between previous formal models that…

Book

The Business of Sports: Text and Cases on Strategy and Management

George Foster, Stephen A. Greyser, Bill Walsh
SouthWestern Publishing Mason, OH 2006

The book explores key decisions made by managers on the business side of sports, highlighting the diverse nature of these decisions and the financial and other issues at stake. It draws on the business of sports classes taught at Stanford GSB by…

Working Paper

The Diffusion of Development

Enrico Spolaore, Romain Wacziarg
2006

This paper studies the barriers to the diffusion of development across countries over the very long run. We find that genetic distance, a measure associated with the amount of time elapsed since two populations’ last common ancestors, bears a…

Working Paper

The Effect of Market Structure On Cellular Technology Adoption and Pricing

Katja Seim, V. Brian Viard
2006

We analyze the effect of entry on the technology adoption and calling plan choices of incumbent cellular firms. Focusing on the time period from 1996, when incumbents enjoyed a duopoly market, to 1998, when they faced increased competition from…

Working Paper

The Impact of Feature Advertising on Customer Store Choice

V. “Seenu” Srinivasan, Anand V. Bodapati
2006

A heavily used competitive tactic in the grocery business is the weekly advertising of price reductions in newspaper inserts and store fliers. Store managers commonly believe that advertisements of price reductions and loss leaders help to build…

Working Paper

The Influence Of Product Variety On Brand Perception And Choice

Itamar Simonson, Jonah Berger, Michaela Draganska
2006

We propose that the variety a brand offers can influence brand quality perceptions, and consequently, affect brand choice, even when the available option set is held constant. Specifically, brands that offer greater variety of compatible (i.e.,…

Working Paper

The Red Queen, Success Bias, and Organizational Inertia

William P. Barnett, Elizabeth Pontikes
2006

Why do successful organizations often move in new directions and then fail? We propose that this pattern is especially likely among organizations that have survived a history of competition. Such experience adapts organizations to their…

Journal Article

The Tobacco Settlement

Jeremy I. Bulow
Milken Institute Review 2006 Vol. Fourth Quarter

No abstract is available for this article.

Journal Article

Trust as situated cognition

Roderick M. Kramer
Handbook of trust research 2006 Pages 68-86.
Journal Article

Understanding Regulatory Fit

Jennifer Aaker, Angela Y. Lee
Journal of Marketing Research 2006 Vol. 43 Issue 1 Pages 15-19.

The authors focus on three critical areas of future research on regulatory fit. First, they focus on how regulatory orientation is sustained. The authors argue that there are two distinct approaches that bring about the “just-right feeling”: (1)…

Journal Article

What’s good for the goose may not be good for the gander: The benefits of self-monitoring for men and women

Francis J. Flynn, D. Ames
Journal of Applied Psychology 2006 Vol. 91 Issue 2 Pages 272-281.

The authors posit that women can rely on self-monitoring to overcome negative gender stereotypes in certain performance contexts. In a study of mixed-sex task groups, the authors found that female group members who…

Journal Article

When Does Culture Matter?

Donnel A. Briley, Jennifer Aaker
Journal of Marketing Research 2006 Vol. 43 Issue 3 Pages 395-408.

When Does Culture Matter?

Working Paper

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-based Judgments

Jennifer Aaker, Donnel Briley
2006

Four experiments demonstrate that culture-based differences in persuasion arise when information is processed in a cursory, spontaneous manner, but dissipate when one’s intuitions are supplemented by more deliberative processing. North Americans…

Journal Article

Majority Rules and Incentives

Bård Harstad
Quarterly Journal of Economics November2005 Vol. 120 Issue 4 Pages 1535–1568.

A club’s majority rule defines the number of members that must approve a policy proposed to replace the status quo. Since the majority rule thus dictates the extent to which winners must compensate losers, it also determines the incentives to…

Journal Article

Making Markets Work: Five Steps To A Better Health Care System

John F. Cogan, R. Glenn Hubbard, Daniel P. Kessler
Health Affairs November2005 Vol. 24 Issue 6 Pages 1447-1457.

Although the U.S. health care system has made remarkable advances, it is still costly and wasteful, and it leaves many people without appropriate care. The challenge for public policy is to enable consumers and taxpayers to obtain good value for…

Journal Article

Placebo Effects of Marketing Actions: Consumer May Get What they Pay For

Baba Shiv, Ziv Carmon, Dan Ariely
Journal of Marketing Research November2005 Vol. 42 Issue 4 Pages 383-393.

The authors demonstrate that marketing actions, such as pricing, can alter the actual efficacy of products to which they are applied. These placebo effects stem from activation of expectancies about the efficacy of the product, a process that…

Journal Article

Ruminating about Placebo Effects of Marketing Actions

Baba Shiv, Ziv Carmon, Dan Ariely
Journal of Marketing Research November2005 Vol. 42 Issue 4 Pages 410-414.

In Shiv, Carmon, and Ariely (2005), the authors demonstrate that marketing actions such as price promotions and advertising evoke consumer expectations, which can alter the actual efficacy of the marketed product, a phenomenon they call “placebo…

Journal Article

Validating GPS Based Measurements for Vehicle Control (2005-82212)

Kirstin L. Rock, Sven A. Beiker, Shad Laws, J. Christian Gerdes
IMECE November2005 Pages 583-592.

The increasingly widespread use of the Global Positioning System (GPS) in determining the location of vehicles raises the possibility of using the information provided by GPS for vehicle control purposes. The use of a multi-antenna GPS system…

Journal Article

Accruals, Accounting-Based Valuation Models and the Prediction of Equity Values

Mary E. Barth, William H. Beaver (1940–2024), John R.M. Hand, Wayne R. Landsman
Journal of Accounting, Auditing, and Finance October2005 Vol. 20 Issue 4 Pages 311-345.

This study uses out-of-sample equity value estimates to determine whether earnings disaggregation, imposing linear information valuation model (LIM) structure and separate industry estimation of valuation model parameters aid in predicting…