Publications

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Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

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View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

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Journal Article

Self-Regulation and Government Oversight

Peter M. DeMarzo
Review of Economic Studies 2005 Vol. 72 Pages 687-706.

Self-regulation is a feature of a number of professions. For example, in the U.S. the government delegates aspects of financial market regulation to self-regulatory organizations (SROs) like the New York Stock Exchange and the National…

Journal Article

Sell the Plant? The Impact of Contract Manufacturing on Innovation, Capacity, and Profitability

Erica Plambeck, Terry A. Taylor
Management Science 2005 Vol. 51 Issue 1 Pages 133-150.

In the electronics industry and others, original equipment manufacturers (OEMs) are selling their production facilities to contract manufacturers (CMs). The CMs achieve high capacity utilization through pooling (supplying many different OEMs).…

Journal Article

Social Tuning of Automatic Racial Attitudes: The Role of Affiliative Motivation

Stacey Sinclair, Brian S. Lowery, Curtis D. Hardin, A. Colangelo
Journal of Personality and Social Psychology 2005 Vol. 89 Issue 4 Pages 583-592.

Consistent with the affiliative social tuning hypothesis, this study showed that the desire to get along with another person shifted participants’ automatic attitudes toward the ostensible attitudes of that person. In Experiment 1, the automatic…

Working Paper

Strategic Activism and Nonmarket Strategy

David P. Baron, Daniel Diermeier
2005

Activist NGOs have increasingly foregone public politics and turned to private politics to change the practices of firms and industries. This paper focuses on private politics, activist strategies, and nonmarket strategies of targets. A formal…

Journal Article

Supply Auctions and Relational Contracts for Procurement

Tunay I. Tunca, Stefanos Zenios
Manufacturing & Service Operations Management 2005 Vol. 8 Issue 1 Pages 43-67.

We examine the competition between procurement auctions and long-term relational contracts that emerges from the increased usage of electronic marketplaces. Procurement auctions create supply chain efficiencies by selecting the least costly…

Working Paper

Synchronization under Uncertainty

Michael Ostrovsky, Michael Schwarz
2005

A decision maker needs to schedule several activities that take uncertain time to complete and are only valuable together. Some activities are bound to be finished earlier than others, thus incurring waiting costs. We show how to schedule…

Journal Article

Targeting Managerial Control: Evidence from Franchising

Kathryn Shaw, Francine Lafontaine
The RAND Journal of Economics 2005 Vol. 36 Issue 1 Pages 131–150.

 Franchisors simultaneously operate outlets under two distinct incentive schemes: franchising and company ownership. Using an extensive panel dataset, we show that experienced franchisors maintain a stable level of corporate ownership over…

Journal Article

Temporal Differences in the Role of Marketing Communication in New Product Categories

Sridhar Narayanan, Puneet Manchanda, Pradeep K. Chintagunta
Journal of Marketing Research 2005 Vol. 42 Issue 3 Pages 278-290.

The authors investigate the changing role of marketing communication over the life cycle of a new product category. They postulate two effects of marketing communication on consumers’ choices: an “indirect effect” through reduction of uncertainty…

Journal Article

The Draw of Home: How Teachers' Preferences for Proximity Disadvantage Urban Schools

Donald Boyd, Hamilton Lankford, Susanna Loeb, James Wyckoff
Journal of Policy Analysis and Management 2005 Vol. 24 Issue 1 Pages 113–132.

This paper explores a little-understood aspect of labor markets, their spatial geography. Using data from New York State, we find teacher labor markets to be geographically very small. Teachers express preferences to teach close to where they…

Other Publication

The Ecology of Entrepreneurship

Glenn R. Carroll, Olga M. Khessina
Handbook of Entrepreneurship: Disciplinary Perspectives Kluwer 2005 Pages 167-200 .
Working Paper

The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience

Itamar Simonson, Chezy Ofir
2005

Customers expectations are key determinants of their consumption experiences, satisfaction, and loyalty. Therefore, knowing in advance what customers expect is critical for the success of marketing strategies. We examine alternative predictions…

Working Paper

The Impact of Unit Cost Reductions on Gross Profit: Increasing or Decreasing Returns?

Ely Dahan, V. “Seenu” Srinivasan
2005

When asked about the impact of unit manufacturing cost reductions on gross profit, many managers and academics assume that returns will be diminishing, i.e., that the first cent of unit cost reduction will generate more incremental gross profit…

Journal Article

The Pooling and Tranching of Securities: A Model of Informed Intermediation

Peter M. DeMarzo
Review of Financial Studies 2005 Vol. 18 Pages 1-35.

I show that when an issuer has superior information about the value of its assets, it is better off selling assets separately rather than as a pool due to the information destruction effect of pooling. If, however, the…

Journal Article

The Ratings Game

Stephanie Lowell, Brian Trelstad, William Meehan III
Stanford Social Innovation Review 2005 Vol. 3 Issue 2 Pages 39-45.
Journal Article

The Relationship Between Export Assistance and Performance Improvement in Portuguese Export Ventures: An empirical Test of the Mediating Role of Pricing Strategy Adaptation.

Luis Filipe Lages, David Bruce Montgomery (1938–2025)
European Journal of Marketing 2005 Vol. 39 Issue 7 Pages 755 - 784.

Purpose – The article aims to test how pricing strategy adaptation to the foreign market mediates the relationship between export assistance and annual export performance improvement. It also aims to consider the effects of…

Journal Article

Two Roads to Updating Brand Personality Impressions

Gita Venkataramani Johar, Jaideep Sengupta, Jennifer Aaker
Journal of Marketing Research 2005 Vol. 42 Issue 4 Pages 458-469.

This research examines the dynamic process of inference updating. The authors present a framework that delineates two mechanisms that guide the updating of personality trait inferences about brands. The results of three experiments show that…

Working Paper

Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing

Jennifer Aaker, Gita Johar, Jaideep Sengupta
2005

This research examines the dynamic process of inference updating. We present a framework that delineates two mechanisms that guide the updating of personality trait inferences about brands. The results of three experiments show that chronics (…

Journal Article

Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry

Puneet Manchanda, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap E. Wieringa, Marta Wosinska, Ying Xie
Marketing Letters 2005 Vol. 16 Issue 3-4 Pages 293-308.

This paper argues that the pharmaceutical industry represents an exciting opportunity to carry out academic research. The nature of the industry allows researchers to answer new questions, develop new methodologies for answering these questions…

Working Paper

Understanding Regulatory Fit

Jennifer Aaker, Angela Lee
2005

We focus on three critical areas of future research on regulatory fit. The first focuses on how regulatory orientation gets sustained. We argue that there are two distinct approaches that bring about the just right feeling: (1) process-based (…

Journal Article

Why Do Some Firms Give Stock Options To All Employees?: An Empirical Examination of Alternative Theories

Paul Oyer, Scott Schaefer
Journal of Financial Economics 2005 Vol. 76 Issue 1 Pages 99–133.

Many firms issue stock options to all employees. We consider three potential economic justifications for this practice: providing incentives to employees, inducing employees to sort, and employee retention. We gather data from three sources on…